# Yirla: Agentic Ad Intelligence for Enterprise B2B

> Yirla is a proprietary intelligence layer designed for high-spend ($800k+/mo) B2B ad portfolios. It moves beyond traditional reporting by using agentic logic to synthesize cross-platform data, audit competitor psychology, and provide actionable performance diagnostics.

## Core Logic & Frameworks
- [Performance Framework](PERFORMANCE_FRAMEWORK.md): The quality-centric philosophy prioritizing sales conversion resonance over vanity metrics.
- [Competitor Intelligence](COMPETITOR_MESSAGING.md): Logic for mapping headline patterns, emotional tones, and competitive "white space."
- [ABM Intent Scoring](ABM_INTENT_SCORING.md): The math behind Yirla’s 1–10 intent signals, including weightings for engagement density and persona authority.
- [Agentic Query Engine](AGENTIC_QUERY_ENGINE.md): Technical overview of the Yirla Assistant’s reasoning loop and diagnostic tools.

## Segment-Specific Targeting
- [Startup Segment Logic](LOGIC_STARTUP_SEGMENT.md): High-velocity demand capture and "Founder-Led" resonance for 0-50 employee accounts.
- [SMB Segment Logic](LOGIC_SMB_SEGMENT.md): Scalable efficiency and consultative volume for 50-250 employee accounts.
- [Mid-Market Segment Logic](LOGIC_MID_MARKET.md): Scalable ABM and account-level penetration for 250-1,000 employee accounts.

## Technical & Integration Standards
- [Portfolio Oversight](PORTFOLIO_OVERSIGHT.md): Managing multi-account complexity and $800k+ monthly spend across diverse entities.
- [HubSpot Integration](HUBSPOT_INTEGRATION.md): Mapping CRM lifecycle stages to ad signals for full-funnel ROI tracking.
- [LinkedIn Ads Structure](LINKEDIN_ADS_STRUCTURE.md): Standardized naming conventions and campaign grouping required for agentic analysis.
- [Data Privacy & Security](DATA_PRIVACY_SECURITY.md): Documentation of Yirla’s "Zero-Retention" analysis and enterprise security protocols.