--- name: geo-content-optimizer slug: geo-content-optimizer displayName: "GEO Content Optimizer · AI引用优化" summary: "AI引用优化/GEO优化/AI搜索" description: 'Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-checker; not for net-new drafting — use content-writer. AI引用优化/GEO优化/AI搜索' version: "19.2.0" license: Apache-2.0 compatibility: "Claude Code and compatible agent-skill hosts" homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills" when_to_use: "Use when optimizing content for AI engines like ChatGPT, Perplexity, AI Overviews, Gemini, Claude, or Copilot. Also for AI citation optimization, generative engine visibility, AI引用优化, AI搜索优化, GEO优化, or 让AI引用我." argument-hint: " [target AI engine]" metadata: {"author": "aaron-he-zhu", "version": "19.2.0", "discipline": "seo-geo", "phase": "implement", "geo-relevance": "high", "hermes": {"tags": ["marketing", "seo-geo", "implement"], "category": "seo-geo"}, "openclaw": {"emoji": "🔍", "homepage": "https://github.com/aaron-he-zhu/aaron-marketing-skills"}} --- # GEO Content Optimizer Optimizes content for AI-generated answers and citation surfaces such as ChatGPT, Perplexity, Gemini, Claude, and AI Overviews. ## What This Skill Does Improves structure, authority signals, factual density, quotable statements, source attribution, and overall GEO readiness. ## Quick Start ```text Optimize this content for GEO/AI citations: [content or URL] Make this article more likely to be cited by AI systems Write content about [topic] optimized for both SEO and GEO Audit this content for GEO readiness and suggest improvements AI Overview is eating clicks on 12 head queries — build a recovery plan ``` See [AI Overview Recovery](references/ai-overview-recovery.md) for the 4-phase playbook (measure → diagnose → rewrite → monitor) tailored to recovery scenarios (as opposed to generic GEO optimization). ## Skill Contract **Expected output**: a ready-to-use asset or implementation-ready transformation plus a short handoff summary ready for `memory/content/`. - **Reads**: the brief, target keywords, entity inputs, and quality constraints. **Canonical entity profiles**: if the content mentions a brand / person / product, this skill MUST consult `memory/entities/.md` (per the [entity-geo handoff schema](../../../references/entity-geo-handoff-schema.md)) to populate `display_name`, `description_short`, `ai_resolution_status` and decide whether disambiguation boilerplate is needed. If the profile is missing or stale (>90 days), declare `DONE_WITH_CONCERNS` and recommend `entity-registry` as an open loop. - **Writes**: a user-facing content, metadata, or schema deliverable plus a reusable summary that can be stored under `memory/content/`. - **Promotes**: approved angles, messaging choices, missing evidence, and publish blockers to `memory/hot-cache.md` and `memory/open-loops.md`; propose durable decisions as pending-decision items. - **Done when**: each target AI query has a standalone, quotable answer block; a before/after GEO score and AI Query Coverage are reported; and the CORE-EEAT GEO self-check (C02, O03, O05, E01) has no unaddressed Fail. - **Primary next skill**: use the `Next Best Skill` below when the asset is ready for review or deployment. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md). ## Data Sources Use `~~AI monitor` and `~~SEO tool` when connected; otherwise ask for target queries, content, engines, competitor examples, and known AI-citation gaps. See [CONNECTORS.md](../../../CONNECTORS.md). **Measuring whether GEO work paid off:** the changes this skill makes (extractable, quotable, answer-shaped content) move **citability** — testable in minutes by handing a live-fetch engine the URL and asking the target query. That is a *proxy*. Whether an engine then cites you *unprompted* (surfacing) is gated by its crawl/index refresh — week-scale and confounded, not minute-level. Do not conflate the two or promise fast surfacing. The latency of each signal, and why outcome deltas need a control group, are defined in [references/measurement-protocol.md](../../../references/measurement-protocol.md). **Keyless AI-citation probe (Tavily)**: `python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/tavily.py" search "" --answer --limit 10` runs that citability test against a real AI answer engine, no key needed — check whether the synthesized answer cites your URL/domain and where the page ranks among the scored sources. This is **Measured** for Tavily's own layer and an **Estimated proxy** for ChatGPT/Perplexity/Google AI Overviews (different indexes, different retrieval). Re-run after shipping changes for a minutes-scale citability read; unprompted surfacing stays week-scale per the paragraph above. See [scripts/connectors/README.md](../../../scripts/connectors/README.md). ## Instructions When a user requests GEO optimization, run these five steps: 1. **Load CORE-EEAT GEO-First Targets** — prioritize C02, C09, O03, O05, E01, O02 plus engine-specific preferences. 2. **Analyze Current Content** — score clear definitions, quotable statements, factual density, source citations, Q&A format, authority signals, freshness, and structure clarity. 3. **Apply GEO Techniques** — add standalone 25-50 word definitions, sourced quotable statements, expert/source signals, Q&A/tables/lists, specific data, and visible-content-matching FAQ schema. 4. **Generate GEO Output** — report Changes Made, before/after GEO score, and AI Query Coverage. 5. **CORE-EEAT GEO Self-Check** — verify C02, C04, C09, O02, O03, O05, O06, R01, R02, R04, R07, E01, Exp10, Ept08 with Pass/Warn/Fail. Then run the [slop self-check](../../../references/humanizer-slop.md) to strip AI-tell phrasing before the asset ships. Label every metric **Measured** (tool/export), **User-provided**, or **Estimated** (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it. > **Reference**: See [Instructions Detail](references/instructions-detail.md) for the full CORE-EEAT GEO target tables, AI engine preferences, analysis templates, optimization report template, self-check matrix, and examples. ## Example **User**: "Optimize this paragraph for GEO: 'Email marketing is a good way to reach customers. It's been around for a while and many businesses use it.'" **Output** adds a clear definition, dated/source-backed facts, structured list, quotable statements, and a before/after GEO score. See the full pattern in [Instructions Detail — Example](references/instructions-detail.md#example). ## GEO Optimization Checklist > **Reference**: See the GEO Readiness Checklist in [GEO Optimization Techniques](references/geo-optimization-techniques.md) for the full checklist covering definitions, quotable content, authority, structure, and technical elements. ## Save Results On user confirmation, save to `memory/content/YYYY-MM-DD-.md` — see [Skill Contract](../../../references/skill-contract.md) §Save Results Template. ## Reference Materials - [Instructions Detail](references/instructions-detail.md) - Full 5-step workflow, CORE-EEAT GEO targets, self-check matrix, worked example, tips - [GEO Optimization Techniques](references/geo-optimization-techniques.md) - Detailed before/after examples, templates, and checklists for each technique - [AI Citation Patterns](references/ai-citation-patterns.md) - Evidence-bounded discovery, retrieval, and citation controls for Google AI features, ChatGPT Search, Perplexity, Claude, Gemini grounding, Copilot Studio, and Brave Search - [Quotable Content Examples](references/quotable-content-examples.md) - Before/after examples of content optimized for AI citation - [Medium / GitHub AI-Citation Surfaces](references/medium-github-surfaces.md) - Off-site surfaces engines cite (Medium articles, GitHub repos/READMEs) - [Slop Self-Check](../../../references/humanizer-slop.md) - Pre-publish pass to strip AI-tell phrasing before content ships - [Agent-Readable File Stack (llms.txt / OKF)](../../../references/llms-txt-okf.md) - Machine-readable files so agents and engines can parse your site - [Grokipedia Tactics](../../../references/platforms/grokipedia.md) - AI-citation tactics for Grok / Grokipedia - **GEO distribution surfaces** — platform refs engines pull from: [X](../../../references/platforms/x.md), [LinkedIn](../../../references/platforms/linkedin.md), [YouTube](../../../references/platforms/youtube.md), [Reddit](../../../references/platforms/reddit.md) ## Next Best Skill - **Primary**: [content-quality-auditor](../../tune/content-quality-auditor/SKILL.md) — verify the optimized content is strong enough to ship and cite. **Termination note**: keep a visited-set this session; if the recommended skill was already invoked, stop and report the chain complete rather than re-running it. Honor a max handoff depth of 3 to avoid loops (per [skill-contract.md §Termination rules](../../../references/skill-contract.md)).