---
name: alert-manager
version: "3.0.0"
description: 'This skill should be used when the user asks to "set up SEO alerts", "monitor rankings", "notify me when rankings drop", "traffic alerts", "watch competitor changes", "alert me if rankings drop", "notify me of traffic changes", or "watch my keywords for changes". Sets up and manages alerts for critical SEO and GEO metrics including ranking drops, traffic changes, technical issues, and competitor movements. Enables proactive monitoring and quick response to issues. For detailed rank analysis, see rank-tracker. For comprehensive reporting, see performance-reporter.'
license: Apache-2.0
compatibility: "Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations."
metadata:
  openclaw:
    requires:
      env: []
      bins: []
    primaryEnv: AMPLITUDE_API_KEY
  author: aaron-he-zhu
  version: "3.0.0"
  geo-relevance: "low"
  tags:
    - seo
    - geo
    - alerts
    - monitoring
    - ranking alerts
    - traffic monitoring
    - competitor alerts
    - seo notifications
    - proactive monitoring
    - seo-monitoring
    - ranking-drop-alert
    - traffic-drop-alert
    - technical-monitoring
    - seo-alerts
    - automated-monitoring
    - threshold-alerts
    - anomaly-detection
  triggers:
    - "set up SEO alerts"
    - "monitor rankings"
    - "notify me when rankings drop"
    - "traffic alerts"
    - "watch competitor changes"
    - "alert me"
    - "ranking notifications"
    - "alert me if rankings drop"
    - "notify me of traffic changes"
    - "watch my keywords for changes"
---

# Alert Manager


> **[SEO & GEO Skills Library](https://skills.sh/aaron-he-zhu/seo-geo-claude-skills)** · 20 skills for SEO + GEO · Install all: `npx skills add aaron-he-zhu/seo-geo-claude-skills`

<details>
<summary>Browse all 20 skills</summary>

**Research** · [keyword-research](../../research/keyword-research/) · [competitor-analysis](../../research/competitor-analysis/) · [serp-analysis](../../research/serp-analysis/) · [content-gap-analysis](../../research/content-gap-analysis/)

**Build** · [seo-content-writer](../../build/seo-content-writer/) · [geo-content-optimizer](../../build/geo-content-optimizer/) · [meta-tags-optimizer](../../build/meta-tags-optimizer/) · [schema-markup-generator](../../build/schema-markup-generator/)

**Optimize** · [on-page-seo-auditor](../../optimize/on-page-seo-auditor/) · [technical-seo-checker](../../optimize/technical-seo-checker/) · [internal-linking-optimizer](../../optimize/internal-linking-optimizer/) · [content-refresher](../../optimize/content-refresher/)

**Monitor** · [rank-tracker](../rank-tracker/) · [backlink-analyzer](../backlink-analyzer/) · [performance-reporter](../performance-reporter/) · **alert-manager**

**Cross-cutting** · [content-quality-auditor](../../cross-cutting/content-quality-auditor/) · [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/) · [entity-optimizer](../../cross-cutting/entity-optimizer/) · [memory-management](../../cross-cutting/memory-management/)

</details>

Sets up proactive monitoring alerts for critical SEO and GEO metrics. Triggers notifications when rankings drop, traffic changes significantly, technical issues occur, or competitors make moves.

## When to Use This Skill

- Setting up SEO monitoring systems
- Creating ranking drop alerts
- Monitoring technical SEO health
- Tracking competitor movements
- Alerting on content performance changes
- Monitoring GEO/AI visibility changes
- Setting up brand mention alerts

## What This Skill Does

1. **Alert Configuration**: Sets up custom alert thresholds
2. **Multi-Metric Monitoring**: Tracks rankings, traffic, technical issues
3. **Threshold Management**: Defines when alerts trigger
4. **Priority Classification**: Categorizes alerts by severity
5. **Notification Setup**: Configures how alerts are delivered
6. **Alert Response Plans**: Creates action plans for each alert type
7. **Alert History**: Tracks alert patterns over time

## How to Use

### Set Up Alerts

```
Set up SEO monitoring alerts for [domain]
```

```
Create ranking drop alerts for my top 20 keywords
```

### Configure Specific Alerts

```
Alert me when [specific condition]
```

```
Set up competitor monitoring for [competitor domains]
```

### Review Alert System

```
Review and optimize my current SEO alerts
```

## Data Sources

> See [CONNECTORS.md](../../CONNECTORS.md) for tool category placeholders.

**With ~~SEO tool + ~~search console + ~~web crawler connected:**
Automatically monitor real-time metric feeds for ranking changes via ~~SEO tool API, indexing and coverage alerts from ~~search console, and technical health alerts from ~~web crawler. Set up automated threshold-based alerts with notification delivery.

**With manual data only:**
Ask the user to provide:
1. Current baseline metrics for alert thresholds (rankings, traffic, backlinks)
2. Critical keywords or pages to monitor
3. Alert priority levels and notification preferences
4. Historical data to understand normal fluctuation ranges
5. Manual reporting on metric changes when they check their tools

Proceed with the alert configuration using provided parameters. User will need to manually check metrics and report changes for alert triggers.

## Instructions

When a user requests alert setup:

1. **Define Alert Categories**

   ```markdown
   ## SEO Alert System Configuration
   
   **Domain**: [domain]
   **Configured Date**: [date]
   
   ### Alert Categories
   
   | Category | Description | Typical Urgency |
   |----------|-------------|-----------------|
   | Ranking Alerts | Keyword position changes | Medium-High |
   | Traffic Alerts | Organic traffic fluctuations | High |
   | Technical Alerts | Site health issues | Critical |
   | Backlink Alerts | Link profile changes | Medium |
   | Competitor Alerts | Competitor movements | Low-Medium |
   | GEO Alerts | AI visibility changes | Medium |
   | Brand Alerts | Brand mentions and reputation | Medium |
   ```

2. **Configure Alert Rules by Category**

   For each relevant category (Rankings, Traffic, Technical, Backlinks, Competitors, GEO/AI, Brand), define alert name, trigger condition, threshold, and priority level.

   > **Reference**: See [references/alert-configuration-templates.md](./references/alert-configuration-templates.md) for complete alert tables, threshold examples, and response plan templates for all 7 categories.

3. **Define Alert Response Plans**

   Map each priority level (Critical, High, Medium, Low) to a response time and immediate action steps.

4. **Set Up Alert Delivery**

   Configure notification channels (Email, SMS, Slack), recipient routing by role, suppression rules (duplicate cooldown, maintenance windows), and escalation paths.

5. **Create Alert Summary**

    ```markdown
    # SEO Alert System Summary
    
    **Domain**: [domain]
    **Configured**: [date]
    **Total Active Alerts**: [X]
    
    ## Alert Count by Category
    
    | Category | Critical | High | Medium | Low | Total |
    |----------|----------|------|--------|-----|-------|
    | Rankings | [X] | [X] | [X] | [X] | [X] |
    | Traffic | [X] | [X] | [X] | [X] | [X] |
    | Technical | [X] | [X] | [X] | [X] | [X] |
    | Backlinks | [X] | [X] | [X] | [X] | [X] |
    | Competitors | [X] | [X] | [X] | [X] | [X] |
    | GEO | [X] | [X] | [X] | [X] | [X] |
    | **Total** | **[X]** | **[X]** | **[X]** | **[X]** | **[X]** |
    
    ## Quick Reference
    
    ### If You Get a Critical Alert
    
    1. Don't panic
    2. Check alert details
    3. Follow response plan
    4. Document actions taken
    5. Update stakeholders
    
    ### Weekly Alert Review Checklist
    
    - [ ] Review all alerts triggered
    - [ ] Identify patterns
    - [ ] Adjust thresholds if needed
    - [ ] Update response plans
    - [ ] Clean up false positives
    ```

## Validation Checkpoints

### Input Validation
- [ ] Alert thresholds are based on realistic baseline data
- [ ] Critical keywords and pages clearly identified
- [ ] Response plans defined for each alert priority level
- [ ] Notification channels configured with appropriate recipients

### Output Validation
- [ ] Every metric cites its data source and collection date
- [ ] Alert thresholds account for normal metric fluctuations
- [ ] Response plans are specific and time-bound
- [ ] Source of each alert trigger clearly stated (~~SEO tool API alert, ~~search console notification, ~~web crawler alert, or manual user check)

## Example

**User**: "Set up ranking drop alerts for my top keywords"

**Output**:

```markdown
## Ranking Alert Configuration

### Critical Keywords (Immediate Alert)

| Keyword | Current | Alert If | Priority |
|---------|---------|----------|----------|
| best project management software | 2 | Drops to 5+ | 🔴 Critical |
| project management tools | 4 | Drops to 8+ | 🔴 Critical |
| team collaboration software | 1 | Any drop | 🔴 Critical |

### Important Keywords (Same-Day Alert)

| Keyword | Current | Alert If | Priority |
|---------|---------|----------|----------|
| agile project management | 7 | Drops out of top 10 | 🔴 High |
| kanban software | 9 | Drops out of top 10 | 🔴 High |

### Alert Response Plan

**If Critical Keyword Drops**:
1. Check if page is still indexed (site:url)
2. Look for algorithm update announcements
3. Analyze what changed in SERP
4. Review competitor ranking changes
5. Check for technical issues on page
6. Create recovery action plan within 24 hours

**Notification**: Email + Slack to SEO team immediately
```

## Tips for Success

1. **Start simple** - Don't create too many alerts initially
2. **Tune thresholds** - Adjust based on normal fluctuations
3. **Avoid alert fatigue** - Too many alerts = ignored alerts
4. **Document response plans** - Know what to do when alerts fire
5. **Review regularly** - Alerts need maintenance as your SEO matures
6. **Include positive alerts** - Track wins, not just problems

## Alert Threshold Quick Reference

| Metric | Warning | Critical | Frequency |
|--------|---------|----------|-----------|
| Organic traffic | -15% WoW | -30% WoW | Daily |
| Keyword positions | >3 position drop | >5 position drop | Daily |
| Pages indexed | -5% change | -20% change | Weekly |
| Crawl errors | >10 new/day | >50 new/day | Daily |
| Core Web Vitals | "Needs Improvement" | "Poor" | Weekly |
| Backlinks lost | >5% in 1 week | >15% in 1 week | Weekly |
| AI citation loss | Any key query | >20% queries | Weekly |
| Security issues | Any detected | Any detected | Daily |

> **Reference**: See [references/alert-threshold-guide.md](./references/alert-threshold-guide.md) for baseline establishment, threshold setting methodology, fatigue prevention, escalation paths, and response playbooks.

## Reference Materials

- [Alert Threshold Guide](./references/alert-threshold-guide.md) — Recommended thresholds by metric, fatigue prevention strategies, and escalation path templates

## Related Skills

- [rank-tracker](../rank-tracker/) — Ranking data for alerts
- [backlink-analyzer](../backlink-analyzer/) — Backlink monitoring
- [technical-seo-checker](../../optimize/technical-seo-checker/) — Technical monitoring
- [performance-reporter](../performance-reporter/) — Alert summaries in reports
- [memory-management](../../cross-cutting/memory-management/) — Store alert history and thresholds in project memory
- [content-refresher](../../optimize/content-refresher/) — Content decay alerts trigger refresh workflows