{
  "$schema": "http://json-schema.org/draft-07/schema#",
  "$id": "/schemas/enums/channels.json",
  "title": "Media Channel",
  "description": "Standardized advertising media channels describing how buyers allocate budget. Channels are planning abstractions, not technical substrates. See the Media Channel Taxonomy specification for detailed definitions.",
  "type": "string",
  "enum": [
    "display",
    "olv",
    "social",
    "search",
    "ctv",
    "linear_tv",
    "radio",
    "streaming_audio",
    "podcast",
    "dooh",
    "ooh",
    "print",
    "cinema",
    "email",
    "gaming",
    "retail_media",
    "influencer",
    "affiliate",
    "product_placement",
    "sponsored_intelligence"
  ],
  "enumDescriptions": {
    "display": "Digital display advertising (banners, native, rich media) across web and app",
    "olv": "Online video advertising outside CTV (pre-roll, outstream, in-app video)",
    "social": "Social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)",
    "search": "Search engine advertising and search networks",
    "ctv": "Connected TV and streaming on television screens",
    "linear_tv": "Traditional broadcast and cable television",
    "radio": "Traditional AM/FM radio broadcast",
    "streaming_audio": "Digital audio streaming services (Spotify, Pandora, etc.)",
    "podcast": "Podcast advertising (host-read or dynamically inserted)",
    "dooh": "Digital out-of-home screens in public spaces",
    "ooh": "Classic out-of-home (physical billboards, transit, etc.)",
    "print": "Newspapers, magazines, and other print publications",
    "cinema": "Movie theater advertising",
    "email": "Email advertising and sponsored newsletter content",
    "gaming": "In-game advertising across platforms",
    "retail_media": "Retail media networks and commerce marketplaces (Amazon, Walmart, Instacart)",
    "influencer": "Creator and influencer marketing partnerships",
    "affiliate": "Affiliate networks, comparison sites, and performance-based partnerships",
    "product_placement": "Product placement, branded content, and sponsorship integrations",
    "sponsored_intelligence": "Sponsored Intelligence — advertising within AI assistants, AI search, and generative AI experiences via the reversed data flow"
  }
}