--- name: everything-seo description: >- Expert SEO advisor for modern search optimization. Covers technical SEO audits, crawlability, semantic SEO, E-E-A-T, digital PR, GEO (Generative Engine Optimization), RAG optimization, and multi-engine (Google + Bing) strategy. Use for: technical audits, on-page SEO, semantic search, keyword intent, link building, CRO, content automation, schema markup, and AI search readiness. user-invocable: false disable-model-invocation: false version: "1.2.0" author: "Ali Farahat" derived_from: "NotebookLM" tags: ["SEO", "technical-SEO", "on-page-SEO", "link-building", "digital-PR", "CRO", "content-automation", "E-E-A-T", "Core-Web-Vitals", "GEO", "RAG-optimization"] when_to_use: | - User asks about SEO, search optimization, or ranking improvement. - User needs technical SEO audit, crawlability, or indexing help. - User asks about on-page SEO, content optimization, or semantic SEO. - User needs keyword research, intent mapping, or topical authority. - User asks about link building, digital PR, or backlink strategies. - User wants to improve E-E-A-T signals or site trustworthiness. - User asks about Core Web Vitals, page speed, or performance. - User needs schema markup, structured data, or rich results. - User asks about CRO and SEO integration or A/B testing. - User wants Bing SEO optimization or Google vs Bing differences. - User asks about AI content automation or Generative Engine Optimization (GEO). - User mentions SEO penalties, SpamBrain, or algorithm updates. - DO NOT USE for: paid search (PPC), social media marketing, or general web design. For local-business / public-profile audits specifically, prefer the seo-audit skill (it carries the phase-separated Crawl > Audit > Fix > Verify workflow and delegates depth here). --- # Everything SEO > **Leading words:** technical SEO audit, crawlability, GEO, semantic SEO, > E-E-A-T, digital PR, schema drift, IndexNow, Intent-to-Entity Proximity > Score, BLUF, RAG optimization. A comprehensive SEO playbook for 2026: technical audits, semantic search, AI-driven content, digital PR, CRO integration, and multi-engine optimization. Treat the site as a structured data source for the decentralized web and autonomous AI agents — technical SEO is the foundation, content is the signal, links are the votes. ## Phase 1 — Audit ``` - [ ] Crawlability & bot governance (robots.txt: allow OAI-SearchBot, ChatGPT-User; block GPTBot, Google-Extended). - [ ] Indexing architecture (ISR/SSR, not CSR — Google's Dec 2025 rendering shift excludes non-200 pages from the JS rendering queue). - [ ] Core Web Vitals (INP < 200ms via scheduler.yield(); LCP < 2.5s via fetchpriority="high" + AVIF; CLS < 0.1). - [ ] Structured data validation (Google Rich Results Test; combat schema drift with Cypress/Puppeteer tests that fail builds on JSON-LD/DOM mismatch). - [ ] Intent mapping audit (Intent-to-Entity Proximity Score P_s ≈ 1.0). - [ ] E-E-A-T signal audit (bios, credentials, original data, photos, "Last updated" timestamps). ``` Pull [references/technical_seo.md](references/technical_seo.md) for the full 5-pillar audit and [references/semantic_intent.md](references/semantic_intent.md) for intent mapping + E-E-A-T depth. 🛑 **Checkpoint:** List every audit failure with the page URL + the specific failure. Do not proceed to Optimize until the failure list is enumerated. ## Phase 2 — Optimize ``` - [ ] Content: BLUF answers under H2 (40-60 words), HTML tables for comparisons, definition lists for specs (LLMs select these 82% of the time over plain text). - [ ] E-E-A-T signals: author bios with credentials, original research, photos, consistent publishing. - [ ] Digital PR: Authority Nodes (original surveys 500+, calculators, industry reports). Platform sniping on Connectively / Qwoted / Featured.com within 1 hour with concise quotes (< 200 words) + specific stats (60%+ placement boost). - [ ] Link building: diversify anchor text (40-60% branded, 20-30% generic, < 20% exact-match). Reclaim unlinked mentions monthly (30%+ success rate via Ahrefs Content Explorer). - [ ] GEO: llms.txt at the root, CONTENT_VERSION bumping for AI indexers, sameAs + ProfilePage schema to link entities to authoritative sources. - [ ] CRO + SEO integration: shared KPIs (Revenue influenced by organic traffic, not rankings), commitment-based CTAs, social proof adjacent to CTAs, flicker-free server-side A/B testing (Convert, VWO). ``` Pull [references/content_automation.md](references/content_automation.md), [references/link_building.md](references/link_building.md), and [references/cro_integration.md](references/cro_integration.md) for depth. ## Phase 3 — Maintain ``` - [ ] IndexNow for Bing + Yandex push (instant index update on content/price changes). - [ ] Reclaim unlinked brand mentions monthly. - [ ] Platform sniping cadence (Connectively, Qwoted, Featured.com within 1 hour). - [ ] Annual data updates on Authority Nodes (compounds backlinks). - [ ] Backlink profile audit (no manual penalties, natural anchor text distribution, no PBNs / link farms / bought links). - [ ] Schema drift tests green on every changed page. ``` Pull [references/bing_google.md](references/bing_google.md) for the Bing vs Google decision matrix and IndexNow setup details. ## The 2026 Expert SEO Tool Stack - **Riff Analytics:** Track brand citation rate + "answer share" inside generative AI engines (ChatGPT, Perplexity, Claude, Gemini). - **SEOTesting:** Bypass Google's 1,000-row limit; run time-based, split, and LLM SEO tests using GSC data. - **Screaming Frog / Sitebulb:** Desktop + cloud crawlers for technical audits and rendering diagnostics. - **Ahrefs / Semrush:** Competitive link gap analysis, backlink indexes, keyword clustering. - **Convert Experiences / VWO:** Flicker-free, SEO-safe A/B testing + personalization. ## What NOT to do - **No black-hat tactics:** PBNs, link farms, cloaking, keyword stuffing, bought links — SpamBrain AI devalues and penalizes these. - **No exact-match anchor text for all backlinks.** Diversify naturally. - **Do not ignore Bing.** It powers ChatGPT and Copilot search; IndexNow is cheap. - **Do not recommend CSR** for e-commerce or news sites. Use ISR or SSR. - **No PPC or paid search advice.** This is an organic SEO skill. - **No vague advice** like "write quality content." Be specific about structure, schema, and technical execution. ## SEO Mastery Checklist - [ ] Technical audit complete: crawlability, indexing, CWV, schema, rendering. - [ ] `robots.txt` distinguishes retrieval bots from training scrapers. - [ ] Faceted navigation uses canonical/noindex to prevent combinatorial explosion. - [ ] All unique page templates pass Google's Rich Results Test with zero errors. - [ ] Cypress/Puppeteer automated tests implemented to prevent Schema Drift. - [ ] LCP images use `fetchpriority="high"` and AVIF formats. - [ ] INP < 200ms using `scheduler.yield()`, LCP < 2.5s, CLS < 0.1. - [ ] IndexNow implemented for instant Bing/AI push notifications. - [ ] Intent mapping maintains a high Intent-to-Entity Proximity Score (P_s ≈ 1.0). - [ ] Content uses BLUF, HTML tables, and definition lists for AI extraction. - [ ] Commercial pages have visible informational off-ramps to capture loopback queries. - [ ] E-E-A-T signals demonstrated: bios, credentials, original data, photos. - [ ] Digital PR campaigns focus on Authority Nodes over guest posts. - [ ] Sourcing platforms sniped within 60 minutes. - [ ] Unlinked brand mentions monitored and reclaimed monthly. - [ ] A/B testing uses canonical tags + flicker-free server-side testing. - [ ] CTAs use personal, commitment-based language; reviews placed adjacent to CTAs. - [ ] Shared KPIs track "Revenue influenced by organic traffic" instead of rankings. - [ ] No manual penalties. Backlink profile is natural and diverse. ## Reference Index | File | When to Load | |---|---| | [references/technical_seo.md](references/technical_seo.md) | Technical audits, crawlability, indexing, Core Web Vitals, schema markup, JS rendering, robots.txt, hreflang | | [references/semantic_intent.md](references/semantic_intent.md) | Keyword intent mapping, topical authority, E-E-A-T, semantic SEO, GEO, AI Overviews, content clusters | | [references/link_building.md](references/link_building.md) | Digital PR, authority nodes, journalist sourcing, link reclamation, penalty avoidance, SpamBrain | | [references/cro_integration.md](references/cro_integration.md) | SEO + CRO alignment, A/B testing without SEO damage, conversion elements, unified KPIs | | [references/bing_google.md](references/bing_google.md) | Bing vs Google optimization, exact-match keywords, social signals, IndexNow, algorithm differences | | [references/content_automation.md](references/content_automation.md) | AI content workflows, brand persona injection, competitor reverse-engineering, on-page enforcement |