SAP Community - SAP Marketing Cloud

How to crearte a segmentation in SAP Marketing Cloud to filter only users with Interaction as OptOut

2025-01-28T11:10:46.246000+01:00

I want to create segmentation for users who have opted out from email communications in SAP Marketing Cloud. I used filter as Interaction Type = MKT_OPT_OUT but it includes Opt In users as well.

Is link alias not available for interaction segmentation?

2025-01-28T15:18:13.824000+01:00

Hi,

In contact-based segmentation, there is an attribute "Text of Launch URL" that gives the description/alias of a clicked link in an email.

In interaction-based segmentation, I only seem to find "Launch URL", which is the whole url with https and GA tags and different per language...

Am I just not looking correctly, or is there no field available in interaction-segmentation that is the equivalent of "Text of Launch URL" in contact-segmentation?

Thanks if someone can confirm this.

Need help in creating correct field values in segmentation if data is coming from multiple origins

2025-02-05T11:11:07.632000+01:00

Hi Team,

We have records coming from multiple sources. Source A and Source B. We have few records like abc@marketing.com coming from both sources A & B. Based on Match and Merge logic, record is merged. We have field called "Event" and value for that field comes from both the sources.

Now, In segmentation when we select ID Origin as B then also it shows Event Value from Source A. We would like to see Event value coming from only Source B.

How can we address this issue?

Thanks,

Shoaib Patel

What happens to links when SAP Hybris marketing is migrated to other system?

2025-02-07T10:28:44.771000+01:00

Hi All,

We are currently migrating Hybris Marketing on-premise system to other Marketing tool. I just want to clarify that what happens when a recipient unsubscribes from an old email is sent from hybris.

Does anyone have any suggestion for this that how do we manage permission from old email once we are fully migrated to other marketing tool?

Thanks,

Shivani

Prefilled Forms but different Matching ID

2025-03-05T09:47:52.211000+01:00

Hello,

We are acting in the B2B segment when it comes to sales and marketing processes. Videos/articles and white papers are made available via forms on our homepage.

To promote this gated content, we send emails to targeted contacts. The forms are pre-filled for more convenience and to provide a better customer journey. For this we use the “Outbound ID” function which is enabled on the url itself.

Our current problem is that some customers/contacts forward the URL or email and other people (with other personal details) fill out the form. Due to the outbound ID, these two contacts will now be merged. Usually the orignal contacts gets a new name and email for their best record.

I would now like to know how and whether there are other solutions, for example that the SMC on forms can be checked with the email, regarding match and merge logic.

Does anyone here have ideas or feedback? How have you solved this problem?

BR
Sascha

How can we integrate SAP C4C Sales Order with SAP Marketing cloud?

2025-03-05T15:45:00.286000+01:00

We have a requirement to bring Sales Order data from C4C into SMC. Can you guys please suggest me best possible approach for the same?

Increase of Hard Bounce Threshold in SMC

2025-03-07T10:50:18.726000+01:00

Hi there,

it sometimes happens that emails are not being delivered and ISPs/mail servers return "hard bounces" even though the mail box exists and it might be due to a temporary "block".

While most other marketing solutions support to set a threshold of up to three (3) consecutive hard bounces, until a final block is happening for a better list hygiene / sender reputation.

Is there anything like this for the SAP Marketing Cloud? I feel like, also recovering the accidently bounces via "Inbound" Interaction is a very ineeficient and cumbersome task.

Can you maybe share best practices how you handle such problems?
Can the threshold be increased by default or via our ESP Sinch?

Sascha

Has anyone tried integrating SAP C4C Survey with SAP Marketing Cloud?

2025-03-11T17:59:45.951000+01:00

I was wondering if anyone has tried C4C Survey Integration with SAP Marketing Cloud?

How do I select which ID origin personalizes a content studio email link

2025-05-16T19:33:57.660000+02:00

Hi SAP Experts,

We have multiple ID Origins (i.e., email, BuPa ID, hashed email, etc.). Within Content Studio, I need to personalize a specific URL. The use case is to appended & personalize the URL with the BuPa ID for the respective email recipient.

Example: my list contains two recipients; myself and a colleague. My BuPa ID is 1234 while my colleague's BuPa ID is 6789. The email I receive should have my BuPa ID at the end of the URL while the email my colleague receives should have their BuPa ID at the end of the URL (i.e.., my email would have this URL: ....example.com?id=1234 while my colleague would have this URL: ....example.com?id=6789).

In Content Studio, I built the email and followed this path to select the ID personalization: under Link Properties -> Personalized URL, selected "ID" (under the consumer level). I sent a test using "send using contact." The test send included all IDs (i.e., BuPa ID, email address, hashed, etc.) in the URL.

How do I place a rule in the Link Personalization to only pull through the BuPa ID origin?

Furthermore, if a recipient has 2 or more BuPa IDs, how do I limit the number of BuPa IDs passed through the URL?

In your response, will you please include screen shots as a way to confirm we're viewing the same platform settings/location/version?

If it helps, here is some information on which system I'm using:
Product Name: SAP Marketing Cloud 2502
Application ID: LAUNCHPAD
Application Version: 28.0.150

Thanks,
Daniella

Error note in campaign execution for generating export file

2025-05-26T10:44:44.210000+02:00

Hi everyone,

we ran a campaign in which an export file should have been generated. The campaign is running on error with this note CUAN_MKT_EXEC_FRW059

Does anyone know what it means?

Best regards,

Valeska

SAP Marketing Cloud - Set Email in Best Record strictly by Prio of Origin (ignoring Permissions)

2025-07-02T12:11:00.602000+02:00

Dear colleagues,

the standard behavior is described here: 2850695 - SAP Marketing - Contact Best Record Email Address not taken from most reliable Source - SAP for Me

Nevertheless, the Email from Sales Cloud (which is top prio) should always be taken over to the Best record. So the plan was to use Custom Logic via Update Interaction Contact (best record).

See here the slightly modified sample code downloaded from MC:

DATA:
lr_ic_root_new TYPE REF TO cuan_s_ce_ic_rt_badi,
lv_contact_number TYPE cuan_s_ce_ic_rt_badi-record_idx,
lv_index LIKE sy-tabix,
lr_facet_data TYPE REF TO cuan_s_ce_ic_badi,
lt_facet_data TYPE cuan_t_ce_ic_badi,
ls_interaction TYPE cuan_s_ce_ia_badi ##NEEDED,
lr_add_facet TYPE REF TO cuan_s_ce_ic_facet_add_badi,
lt_add_facet TYPE cuan_t_ce_ic_facet_add_badi,
lr_attr_rstrctn TYPE REF TO cuan_s_ce_ic_atrst_badi,
lt_attr_rstrctn TYPE cuan_t_ce_ic_atrst_badi,
lr_mkta TYPE REF TO cuan_s_ce_ic_mkta_badi,
lt_mkta TYPE cuan_t_ce_ic_mkta_badi,
lt_old_ic_root TYPE cuan_t_ce_ic_rt_badi,
lr_old_ic_root TYPE REF TO cuan_s_ce_ic_rt_badi.

* Process all updated interaction contacts.
LOOP AT new_contact_root REFERENCE INTO lr_ic_root_new.

lv_contact_number = lr_ic_root_new->record_idx.
CLEAR: lt_facet_data,
lt_add_facet,
lt_attr_rstrctn,
lt_mkta,
lt_old_ic_root.

* Get common data of main facets of current contact into LT_FACET_DATA.
READ TABLE contact_data WITH KEY record_idx = lv_contact_number TRANSPORTING NO FIELDS BINARY SEARCH.
IF sy-subrc EQ 0.
lv_index = sy-tabix.
DO.
READ TABLE contact_data REFERENCE INTO lr_facet_data INDEX lv_index.
IF sy-subrc EQ 0 AND lr_facet_data->record_idx EQ lv_contact_number.
APPEND lr_facet_data->* TO lt_facet_data.
lv_index = lv_index + 1.
ELSE.
EXIT.
ENDIF.
ENDDO.
SORT lt_facet_data BY id_origin id ASCENDING timestamp DESCENDING .
ENDIF.

* Get imported interaction of current contact into LS_INTERACTION.
READ TABLE interaction WITH KEY record_idx = lv_contact_number INTO ls_interaction BINARY SEARCH.
IF sy-subrc NE 0.
CLEAR ls_interaction.
ENDIF.

* Get additional facets of current contact into LT_ADD_FACET.
READ TABLE additional_facet WITH KEY record_idx = lv_contact_number TRANSPORTING NO FIELDS BINARY SEARCH.
IF sy-subrc EQ 0.
lv_index = sy-tabix.
DO.
READ TABLE additional_facet REFERENCE INTO lr_add_facet INDEX lv_index.
IF sy-subrc EQ 0 AND lr_add_facet->record_idx EQ lv_contact_number.
APPEND lr_add_facet->* TO lt_add_facet.
lv_index = lv_index + 1.
ELSE.
EXIT.
ENDIF.
ENDDO.
SORT lt_add_facet ASCENDING BY id_origin id.
ENDIF.

* Get IC best record attributes' restrictions of current contact into LT_ATTR_RSTRCTN.
READ TABLE attribute_rstrctn WITH KEY record_idx = lv_contact_number TRANSPORTING NO FIELDS BINARY SEARCH.
IF sy-subrc EQ 0.
lv_index = sy-tabix.
DO.
READ TABLE attribute_rstrctn REFERENCE INTO lr_attr_rstrctn INDEX lv_index.
IF sy-subrc EQ 0 AND lr_attr_rstrctn->record_idx EQ lv_contact_number.
APPEND lr_attr_rstrctn->* TO lt_attr_rstrctn.
lv_index = lv_index + 1.
ELSE.
EXIT.
ENDIF.
ENDDO.
SORT lt_attr_rstrctn ASCENDING BY attribute value.
ENDIF.

* Get marketing areas of current contact.
READ TABLE marketing_area WITH KEY record_idx = lv_contact_number TRANSPORTING NO FIELDS BINARY SEARCH.
IF sy-subrc EQ 0.
lv_index = sy-tabix.
DO.
READ TABLE marketing_area REFERENCE INTO lr_mkta INDEX lv_index.
IF sy-subrc EQ 0 AND lr_mkta->record_idx EQ lv_contact_number.
APPEND lr_mkta->* TO lt_mkta.
lv_index = lv_index + 1.
ELSE.
EXIT.
ENDIF.
ENDDO.
SORT lt_mkta ASCENDING BY mkt_area_id.
ENDIF.

* Get old best record(s) of current contact into LT_OLD_IC_ROOT.
READ TABLE old_contact_root WITH KEY record_idx = lv_contact_number TRANSPORTING NO FIELDS BINARY SEARCH.
IF sy-subrc EQ 0.
lv_index = sy-tabix.
DO.
READ TABLE old_contact_root REFERENCE INTO lr_old_ic_root INDEX lv_index.
IF sy-subrc EQ 0 AND lr_old_ic_root->record_idx EQ lv_contact_number.
APPEND lr_old_ic_root->* TO lt_old_ic_root.
lv_index = lv_index + 1.
ELSE.
EXIT.
ENDIF.
ENDDO.
SORT lt_old_ic_root DESCENDING BY validation_status.
ENDIF.

* Example: Store in best record preferably the email address of the CRM business partner data.

CLEAR lr_ic_root_new->smtp_addr. " clear the email address of the best record (= IC root record)
READ TABLE lt_add_facet REFERENCE INTO lr_add_facet
WITH KEY id_origin = 'EMAIL'
id_origin_group = 'SAP_C4C_BUPA'.
IF sy-subrc EQ 0.
lr_ic_root_new->smtp_addr = lr_add_facet->id.
ENDIF.

* Example: If there is no email address from CRM business partner data,
* take any other email address with positive opt-in (=marketing permission).

IF lr_ic_root_new->smtp_addr IS INITIAL.
READ TABLE lt_attr_rstrctn REFERENCE INTO lr_attr_rstrctn
WITH KEY attribute = 'SMTP_ADDR'
value_mp_opt_in = 'Y'
value_invalid = abap_false.
IF sy-subrc EQ 0.
lr_ic_root_new->smtp_addr = lr_attr_rstrctn->value.
ENDIF.
ENDIF.

ENDLOOP.

The bold part is modifed but the result of using that custom logic is always that the Email is deleted. So my assumption is that the id_origin_group is not the correct one. We use the "new" standard integration between Sales Cloud v1 and Marketing Cloud via SOAP. So the data is stored with additional origin / id SAP_C4C_BUPA but basically saved unter SAP_MKT_BUPA. Nevertheless this also doesn't work in the code and it's kind of difficult to find the correct values. Inspect Contact is also not displaying the Email from Sales Cloud at all even if it is visible one the Contact's Communication section and the Permission (with updates).

Thank help how to correct the custom logic above or, even better, formulate the logic to take the Email strictly by Prio of Origin without naming explicit orgins in the code. Is this possible with using SOAP integration from Sales Cloud with the resulting data setup.

Thank you & best regards,

Aaron

SAP Marketing Cloud Campaign Approval Workflow - Add Custom Conditions

2025-07-22T02:42:26.740000+02:00

Hello SAP Community!

I was working on Approval Workflows for Campaigns in SAP Marketing Cloud. I know it is possible to add more conditions to the workflow according to these pages:

I was wondering if "Program" is part of those fields I can add to the custom conditions to the campaign approval workflow.

And if there is also a syntax guideline to code in the custom logic app for these. I've seen the example, but do all fields added as conditions follow the same patterns? is there a guide to code there? (I'm not a coder, but sometimes I get to learn enough to build something simple... is adding Program something simple?)

Kind Regards

Rebeca

A question on SAP Marketing Cloud Coupons (and Offers)

2025-07-29T02:00:33.787000+02:00

Hello marketers experts!

We are starting to work with Offers and Coupons in SAP Marketing Cloud at my organization.

Since our coupons are generated by an external system, we mass upload them into Marketing Cloud through the "Manage Coupons" app. The coupon type and relationship type combination that best suits us is "Multiple Coupon Codes and Contact Assigned Dynamically"

Later, we create an Offer and we assign a target group to that Offer (because of the eligibility criteria). That Static Target Group is the same that receives the campaign at the end. And we include the coupon cod on the email content we send in that campaign. We follow this process (Solved: Sending coupon via email in SAP Marketing Cloud - SAP Community)

After sending the email campaign with the offer code, I am requested to send the contact ID and the coupon cod that contact received through our email campaign, before the contact redeems it. Immediately after the campaign was sent or the coupon was assigned.

I tried visualizing that data through the Browse Interaction Data but it was not possible to see them from the standard view (I tried to add "coupon cod e" and wasn't there). I did see the coupon cod e assigned to a particular contact though, there at Browse Contact Interaction Data, I went inside each outbound email interaction and see the Offer and Coupon Section and there it was the coupon cod e assigned to the contact. Still, to do that for a lot of contacts is not efficient.

From the Analytics and Report Gallery Offer reports the coupons are not visible, I could just see offers. (We don't have SAC either)

I understand that SAP Marketing Cloud assigns the coupon codes randomly to the contacts present in the target group. And I want to mass extract that assignation of contact ID (or email ID, or interaction ID) and coupon cod assigned. Is that possible?

Create Lead from SMC to C4C: add custom field

2025-10-02T14:12:16.839000+02:00

Hi,

I have a campaign flow, where data comes in from a SAP Marketing Cloud Form, and a trigger-based campaign is creating a lead in C4C.

I would now like to improve this flow as follows:

If the form was filled in by an existing customer (aka the Origin SAP_C4C_BUPA exists), then I want to fill up an additional field on the lead in C4C called "Exsting Customer" with the value "Yes". And if the formed was filled in by a new prospect, then this field should be "No".

I can add two "Create Lead" tasks in my campaign flow, and put a Filter live target group on each to split these two cases.

But, I cannot find how to pass the custom field value to C4C. I don't find a way to add a custom field to the "Create Lead" action.

Is there some way by which I can do this?

Integrating AI-Powered Call Tracking & Distribution with SAP CRM / CX

2025-10-19T19:20:14.649000+02:00

Hi SAP Community 👋

I’m exploring how to build or integrate an AI-powered call tracking and distribution system inside SAP environments (CRM, Service Cloud, CX). The idea is to connect incoming calls to marketing campaigns, route them intelligently, and feed call analytics back into SAP dashboards.

Some specific questions I have:

What CTI / telephony integration options exist for SAP Service Cloud / SAP CRM? (SAP supports computer telephony integration via adapters or widgets)
How do you handle routing logic (e.g. based on location, agent load, skill) in such integrations?
Any experience configuring SAP workflows to consume call event data (e.g. call duration, source, sentiment)?
What are common pitfalls or performance / latency issues when bringing voice data into SAP systems?

Would love to hear from anyone who’s done this, or any references to SAP partners/tools (e.g. 3CLogic offers telephony + SMS integration for SAP)

Thanks in advance for your insights! 🙏

Remove Relationship in SAP Mkt Cloud

2025-10-20T14:40:58.336000+02:00

Hi,

Is there a way to remove the relationship between a contact and an account in SAP Mkt Cloud?

We enabled "Account Matching" on our Forms, and there have been a couple of wrong matches of contacts to some accounts. So I would like to remove those relationships.

CSV Validation before uploading data to Data file load in SAP Marketing cloud

2025-12-10T08:17:22.947000+01:00

Hi SAP Community,

We on a regular basis uploading contacts data using CSV into Data file load application and it consumes lot of time as we have to correct each and every error during validation step and again during upload we get new errors.

So, fixing all the errors and uploading data consumes lot of man hours and we want to validate the CSV file before uploading to SAP Marketing cloud and I want to get your ideas of validating this data using AI prompts or using any method which will reduce the time taken to correct errors multiple time during data file upload.

Can we achieve it using SAP Build Apps , joule with no code low code or do we have any better way to achieve this specifically for SAP Marketing cloud files.

Thanks for your inputs.

Regards,
Saravana

2602 upgrade period details - when is Q to P transport blocked?

2026-01-26T12:41:11.334000+01:00

Hi,

I am looking for when the transports from Q to P are being blocked for the 2602 upgrade period.

Usually, I read this on the slide of the What's New xxxx Webinar.

However, there is no webinar for What's New 2602 for SAP Marketing Cloud.

And the one of 2508, that is supposed to be on https://gateway.on24.com/wcc/eh/2983783/lp/4893574/whats-new-in-sap-marketing-cloud-release-2508 , is not accessible anymore, apparently all content from ON24 is not available anymore.

@MichaelRey , would you be able to help me out here? 🙂

I think I remember that transports from Q to P usually close on the Wednesday evening before the upgrade weekend but I am not sure.

Thanks,

Joyca

Delay "Create Task" in a trigger-based campaign

2026-02-02T11:18:19.559000+01:00

Hi,

We have the following case in SAP Marketing Cloud.

We have a Form in which a Sample can be requested. We want to create a Task with a specific category "Sample Request" in SAP Sales Cloud for that. However, Tasks can only be created on existing business partner. And the form can be filled in by completely new contacts as well. So, first a Lead needs to be sent to SAP Sales Cloud, which in its turn will already create an Account and a Contact with status "in preparation" and send the BUPA ID's back to SAP Mkt Cloud. From that moment on, it is technically possible for SMC to send a "Task" to Sales Cloud because the BUPA ids exist.

So, ideally, I have a trigger-based campaign that triggers on the Form Submit (on the form there are some custom fields that are sent to CPI as Predecessor Interaction information), as a first action a "Create Lead", and as a second action a couple of minutes later, a "Create Task". But I am unable to make a setup like that. It's not possible to add the "Create Task" action after the create lead, and it's also not possible to add a delay between the trigger and the "create task" action.

I already tried adding a kind of dummy email in between, with then a follow-up trigger and connect both the Yes and No - wait 1 hour" branch to the "Create Task" action. But then this "send email" becomes the Predecessor Interaction and in CPI the custom fields from the Form Submit trigger are no longer coming through...

Any ideas on other ways to set this up are welcome!

How to filter a personalization attribute within mail creation in SAP Marketing Cloud

2026-02-17T11:28:36.059000+01:00

Hello SAP-community,

We have one question or challenge regarding missing filter options of a personalization attribute within mail creation.

Goal: We want to send mail campaigns to customers whose purchased products have a specific warranty date.

For this we replicate equipment data incl. of warranties from Sales Cloud to Marketing Cloud. A CBO (Custom Business Object) was designed to be able to use equipment details of accounts in Marketing campaigns.

Within the MC segmentation we are able to create the target group by filtering for all customers that purchased products in a specific timeframe. This segmentation works so far and – in my opinion – cannot fix our issue because this segmentation is just about targeting the correct customers.

As second step we create the mail content. As personalization attribute we use a table that shows the equipment of the corresponding customer, with two columns: Description and serial ID (which we both get from the CBO).

But here, we do not only get the products which we want to show because of their warranty date, we get every product the customer has purchased.

What we need is kind of filtering possibility for this table or an option that shows which product is affected by a specific warranty date.

Do you have an idea how to realize this?

Thank you and kind regards
Sören