---
name: ak-copywriting
description: Write conversion-oriented marketing and product copy from audience, offer, evidence and desired action while preserving or extracting the intended writing style.
license: MIT
metadata: {port: angent-fallback, mode: adapted}
---

# Copywriting — Portable Fallback

## Load progressively

- `references/message-strategy.md` — audience/offer/proof/action hierarchy.
- `references/channel-patterns.md` — landing page, email and short-form adaptation.
- `references/style-extraction.md` — learn a reusable voice from supplied examples without copying phrases.

## Workflow

1. Identify audience and job-to-be-done.
2. Establish the actual offer and supporting evidence.
3. Determine whether the user has an existing brand/writing voice or source examples.
4. Extract style characteristics when needed.
5. Choose the primary action.
6. Select a message angle tied to the audience's decision.
7. Draft hierarchy before polishing phrases.
8. Remove unsupported claims and fake urgency.
9. Adapt length/rhythm to the channel.
10. Generate variants only when they test different mechanisms.

Frameworks such as AIDA/PAS are optional tools, not mandatory templates.

## Stable 2.19.0 conversion workflow
Load `references/conversion-patterns.md` for distinct AIDA, PAS, BAB, 4Ps, 4Us and FAB mechanisms, and channel-specific headline, email/preview, landing-page, CTA, social and product-copy patterns. Choose a mechanism by actual audience awareness and decision; do not force one template across channels. Create real alternative copy angles only where they test different user choices. Ground benefit, differentiator, urgency, scarcity, endorsements and statistics in available evidence; never invent proof. Extract style from provided files using only installed parser/media capabilities, without implying upstream Gemini scripts or keys exist. Organize a saved artifact according to project conventions only when the user requests a file.