[antlr-interest] a logo design? branding.

[Michael Bedward]

The correct answer is "you're the designer - you tell me".

My fall back answers are:

> 1. what existing logos do we like and why

GeoTools: compass / spanner logo (http://geotools.org/) because it's a
simple and informative pun

TED: big red letters (http://www.ted.com/) because it's obvious and memorable

ScapeToad: toad logo (http://scapetoad.choros.ch/) because it's
ridiculous with a certain elegance

R (http://www.r-project.org/) because you just say Rrrr...

> 2.  what logos do we dislike and why

Sonatype: horizontal bars and thin font (http://www.sonatype.com/)
because it looks corporate and boring

ESRI globe in grid (http://www.esri.com/) because it looks like they
want to take the world prisoner

Old Sun logo (as seen at:
http://java.sun.com/products/java-media/jai/forDevelopers/jai1_0_1guide-unc/JAITOC.fm.html)
because it's on the wrong side of the line between clever and wanky

NetBeans: box figure and name (http://netbeans.org/) because what are
you supposed to do with an empty box ?

> 3. Preferred typography

Either elegant or in your face, but not script (usually lacks
immediacy) or very angular / geometric (e.g. the font used for the
Oracle logo which looks fascist - though perhaps that's just my
prejudice shining through).

Michael


On 26 September 2011 00:59, Terence Parr <parrt at cs.usfca.edu> wrote:
> hi.  Sam Harwell had the great idea that I should commission a logo or logos for the ANTLR project. Perhaps there is a similar and consistent logo design for the individual tools. I'm also considering a new layout and design for the website. Basically v4 will have major new functionality and I want to do some nice branding for it. Sam also recommend someone that seems very good for doing the logo design. Questionnaire I have to fill out for this designer, however, asks questions that I don't really know how to answer exactly. I thought that I should appeal to you folks in the community so that we can  hone the answers for the designer to get something nice. Here are some questions that you might know the answer to or have opinions on:
>
> 1. what existing logos do we like and why
>
> 2.  what logos do we dislike and why
>
> 3. Preferred typography (heavy, light, modern, classic, handwritten etc.)  maybe we don't want text in the logo at all, but it seems like .g and .st could work in the individual tool logos. Microsoft logos for example:
>
>
> Here is the logo portfolio of the guy:
>
> http://www.logoholik.com/logo_portfolio/logo_portfolio.html
>
>  any and all thoughts about branding are welcome.
>
> Ter
>
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