generated: '2026-08-15'
method: searched
source: https://www.23andme.org/shop/compare-dna-tests/
additional_sources:
- https://www.23andme.org/
- https://www.23andme.org/shop/total-health/
- https://www.23andme.org/llms.txt
note: >-
  These are CONSUMER product plans, not API plans. 23andMe publishes no API pricing,
  no metered tier and no developer plan of any kind; access to the Marketplace API is
  arranged by contacting marketplace@23andme.com. Prices below were read verbatim from
  the live pricing surfaces on 2026-08-15.
plan_count: 4
currency: USD
billing_model: one-time kit purchase plus optional annual membership renewal
plans:
- name: Basic Ancestry
  price: 99
  currency: USD
  billing_period: one-time
  renewal: null
  url: https://www.23andme.org/shop/dna-ancestry/
  includes:
  - Ancestry composition across 4,500+ regions
  - Maternal and paternal haplogroups
  - Neanderthal DNA percentage
  - Family Tree
  - DNA Relatives Finder
- name: Premium Ancestry
  price: 149
  currency: USD
  billing_period: one-time
  renewal:
    price: 69
    currency: USD
    period: year
    cancelable_anytime: true
  url: https://www.23andme.org/shop/compare-dna-tests/
  includes:
  - Everything in Basic Ancestry
  - Reconstructed ancestor genetic profiles
  - Historical matches
  - Maternal/paternal inheritance sorting
  - Distant ancestry groups
  - Relative clustering and comparison tools
- name: Premium Ancestry + Health
  price: 199
  currency: USD
  billing_period: one-time
  renewal:
    price: 99
    currency: USD
    period: year
    cancelable_anytime: true
  url: https://www.23andme.org/shop/premium-ancestry-health/
  fsa_hsa_eligible: true
  includes:
  - Everything in Premium Ancestry
  - 100+ health insights
  - FDA-cleared genetic health screening
  - Pharmacogenetics reports
  - Polygenic risk scores
  - Advanced DNA relative filters
  - Health action tools
  - Ongoing report updates
- name: Premium Ancestry + Total Health
  price: 499
  currency: USD
  billing_period: one-time
  renewal:
    price: 199
    currency: USD
    period: year
  url: https://www.23andme.org/shop/total-health/
  fsa_hsa_eligible: true
  availability_note: >-
    Not available to residents of HI, NJ, NY, RI and US territories.
  includes:
  - Everything in Premium Ancestry + Health
  - Exome sequencing
  - Biannual clinical blood testing (via Quest Diagnostics)
  - Genetics-informed telehealth care with licensed clinicians
  - GLP-1 and weight management program
api_plans:
  plan_count: 0
  note: >-
    No published API pricing, rate tier, or developer plan. The Marketplace developer
    page (https://www.23andme.org/partners/marketplace/, HTTP 200) directs prospective
    API consumers to email marketplace@23andme.com and links the developer portal at
    https://api.23andme.com/dev/ — which answers a Cloudflare managed challenge (403)
    to anonymous requests. API access is a partner arrangement, not a purchasable plan.
x-divergence:
  finding: >-
    23andMe's own agent-facing llms.txt disagrees with its human-facing pricing pages.
  detail: >-
    https://www.23andme.org/llms.txt (fetched 2026-08-15, HTTP 200) advertises three
    products under the OLD naming — "Ancestry + Traits Service ($99)", "23andMe+
    Premium ($199, renews $69/yr)" and "23andMe+ Total Health ($499, renews $199/yr)".
    The live pricing pages fetched the same day publish FOUR products under NEW naming:
    Basic Ancestry $99, Premium Ancestry $149 (renews $69/yr), Premium Ancestry + Health
    $199 (renews $99/yr) and Premium Ancestry + Total Health $499 (renews $199/yr). The
    $149 tier is missing from llms.txt entirely, and llms.txt attaches the $69/yr renewal
    to the $199 product when the live page attaches $99/yr to it. An agent trusting
    llms.txt would quote a price list the company no longer sells.
  evidence:
  - url: https://www.23andme.org/llms.txt
    status: 200
  - url: https://www.23andme.org/shop/compare-dna-tests/
    status: 200
  - url: https://www.23andme.org/
    status: 200