aid: a-frame
name: A-Frame
description: 'A-Frame Brands is a Los Angeles-based consumer brand incubator and product-development
  company founded in 2019 by entrepreneur Ari Bloom and actor Hill Harper. It partners with celebrities
  and cultural figures to build purpose-driven personal-care, beauty, fragrance, home-care, and pet-care
  brands, taking each from opportunity identification through product development, design, sourcing,
  production, and retail go-to-market. Brands in its portfolio include LOVED01 (John Legend), Kinlo
  (Naomi Osaka), Proudly (Gabrielle Union and Dwyane Wade), and Purrfect Paws, sold through retailers
  such as Target, Walmart, Amazon, CVS, JCPenney, QVC, and Bath & Body Works. Backed by Initialized
  Capital. This is a consumer company profile in the API Evangelist network; A-Frame publishes no public
  API or developer program.'
url: https://raw.githubusercontent.com/api-evangelist/a-frame/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- initialized-capital
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-17'
x-enriched: '2026-07-17'
image: https://cdn.prod.website-files.com/67ade13b03f6c4a50e99f097/6830cf770943bfffec2977a4_Opengraph.png
tags:
- Company
- Consumer
- Consumer Packaged Goods
- Personal Care
- Beauty
- Brand Incubator
- Retail
- Venture Backed
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/a-frame-domain-security.yml
- type: Website
  url: https://aframebrands.com/
- type: PrivacyPolicy
  url: https://aframebrands.com/policies/privacy-policy
- type: LinkedIn
  url: https://www.linkedin.com/company/a-frame-brands
- type: Instagram
  url: https://www.instagram.com/aframebrands/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence