generated: '2026-08-13'
method: searched
source: https://act-on.com/pricing/
docs: https://act-on.com/pricing/
summary: >-
  Act-On publishes two named tiers on its public pricing page. Professional carries
  a published list price; Enterprise is quote-only. Both are billed on an "Active
  Contacts" model — the customer pays for contacts actually emailed in a period,
  not for total database size — and both require an annual contract. There is no
  free tier and no self-serve credit card checkout; the API is reached through a
  paid account plus a free developer sandbox requested by form.
billing_model: active-contacts
currency: USD
billing_period: annual contract, quoted monthly
plan_count: 2
plans:
- name: Professional
  price: 900
  currency: USD
  period: month
  price_note: >-
    "Starting at $900/month" on the pricing page; also quoted in GBP. Annual
    contract required.
  contract: annual
  quota:
    metric: active contacts
    included: null
    note: >-
      Act-On does not publish the number of Active Contacts included at the $900
      entry price; the page states pricing scales with Active Contacts.
  users: null
  api_access: true
  includes:
  - Marketing automation and automated programs
  - Email marketing and templates
  - Website visitor tracking
  - Lead scoring and segmentation
  - Landing pages and forms
  - API, Zapier and Cazoomi integrations
  - Analytics dashboards
- name: Enterprise
  price: null
  currency: USD
  period: null
  price_note: Contact sales — custom quote, no published list price.
  contract: annual
  quota:
    metric: active contacts
    included: null
    note: Flexible Active Contact allowance negotiated per contract.
  users: 2x the Professional user allotment (page states double the user accounts)
  api_access: true
  includes:
  - Everything in Professional
  - CRM integration (Salesforce, SugarCRM, NetSuite, Microsoft Dynamics)
  - Data Studio advanced reporting / BI
  - Account-Based Marketing
overage:
  published: false
  note: >-
    No overage rate is published. The page describes "variance in Active Contact
    fees" negotiated with sales rather than a posted per-unit overage.
free_tier: false
free_trial:
  published: false
  note: >-
    No self-serve free trial of the platform. A free developer SANDBOX account is
    provided on API key request — one user, 10 Active Contacts. See
    sandbox/act-on-sandbox.yml.
discounts:
- name: Nonprofit
  detail: Discount available to 501(c)(3) organizations on request.
api_limits_by_plan:
  published: false
  note: >-
    The pricing page does not tie API quota to tier. Act-On's API Overview states
    the same limits for all accounts — 5 calls/sec, 30,000 requests/day, 5 auth
    calls/hour. See rate-limits/act-on-rate-limits.yml.
probes:
- url: https://act-on.com/pricing/
  status: 200