name: ActionIQ FinOps Framework
description: >-
  FinOps considerations for ActionIQ's enterprise customer data platform API
  usage. ActionIQ operates on a custom enterprise pricing model without
  publicly disclosed unit rates, making traditional FinOps cost optimization
  practices dependent on contract negotiation and internal usage governance.
  Following Uniphore's acquisition of ActionIQ in December 2024, cost
  management is now part of Uniphore's broader enterprise platform pricing.
specificationVersion: "1.0"
framework: FinOps Foundation FOCUS 1.0
focusAlignment:
  - domain: Understanding Cloud Usage and Cost
    description: >-
      ActionIQ costs are not metered in real-time like traditional cloud
      infrastructure. Enterprise contracts typically include a platform fee
      covering a defined volume of profiles, API calls, and data activations.
      Teams should track API call volumes and profile counts relative to
      contracted limits to forecast contract renewal costs.
    recommendations:
      - Monitor Profile API call volumes against contracted capacity
      - Track number of active customer profiles managed in the platform
      - Measure audience activations per channel per billing period
      - Log data ingestion volumes (events and records per day)
  - domain: Performance Tracking and Benchmarking
    description: >-
      Performance benchmarking for ActionIQ should focus on value metrics
      tied to marketing outcomes rather than infrastructure spend, as the
      platform is consumed as an enterprise SaaS service with fixed contract
      pricing.
    recommendations:
      - Benchmark cost-per-profile against industry CDP peers
      - Measure ROI of real-time personalization campaigns powered by the Profile API
      - Track audience activation rates and downstream conversion impact
      - Evaluate cost of integrations relative to revenue attribution
  - domain: Real-Time Decision Making
    description: >-
      ActionIQ's Profile API is positioned for real-time decisioning scenarios.
      From a FinOps perspective, organizations should evaluate whether
      real-time Profile API access is required for all use cases or if
      batch-based alternatives reduce costs at contract renewal.
    recommendations:
      - Identify which use cases require real-time Profile API vs batch audience exports
      - Evaluate channel activation costs relative to downstream platform fees
      - Assess data warehouse query costs associated with ActionIQ JDBC integrations
  - domain: Organizational Alignment
    description: >-
      As an enterprise platform acquired by Uniphore, ActionIQ costs typically
      sit within marketing technology or data platform budgets. FinOps
      alignment requires coordination between marketing ops, data engineering,
      and finance teams.
    recommendations:
      - Assign API usage ownership to marketing operations or data platform team
      - Establish chargeback model if multiple business units share the CDP
      - Review contract terms annually against actual profile and activation volumes
      - Evaluate Uniphore bundle pricing vs standalone CDP costs post-acquisition
costCategories:
  - name: Platform License Fee
    type: fixed
    description: Annual or multi-year enterprise contract for platform access
    publiclyDisclosed: false
  - name: Profile Volume
    type: variable
    description: Cost based on number of customer profiles managed in the platform
    publiclyDisclosed: false
  - name: API Calls
    type: variable
    description: Profile API and ingestion API call volume may affect contract tiers
    publiclyDisclosed: false
  - name: Channel Activations
    type: variable
    description: Data activations to downstream marketing channels and platforms
    publiclyDisclosed: false
  - name: Implementation and Onboarding
    type: one-time
    description: Professional services for initial platform deployment and integration
    publiclyDisclosed: false
contact:
  url: https://www.uniphore.com/contact/