aid: adaptv
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/adaptv.png
name: Adap.tv
description: Adap.tv was a global programmatic video advertising platform founded around 2007 and backed
  by Redpoint Ventures, offering brands, agencies, and publishers tools for planning, executing, and
  measuring video ad campaigns programmatically, including real-time bidding (RTB), audience targeting,
  campaign management, and analytics through its Pathway video-intelligence platform. AOL acquired Adap.tv
  in September 2013 for approximately $405 million and folded its technology into ONE by AOL; the business
  subsequently passed to Verizon Media and then Yahoo. Adap.tv no longer operates as an independent
  company and publishes no developer program, public API, or SDKs; the www.adap.tv domain now
  301-redirects to yahooinc.com. This profile is retained as a historical portfolio-lead record.
url: https://raw.githubusercontent.com/api-evangelist/adaptv/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- redpoint-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-acquired-by: aol
x-acquired-date: '2013-09-06'
x-successor-domain: https://www.yahooinc.com/
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-17'
tags:
- Company
- Advertising
- AdTech
- Video Advertising
- Programmatic
- Real-Time Bidding
- Marketing
- Defunct
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: http://www.adap.tv/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence