aid: adelphic-mobile
name: Adelphic Mobile *
description: >-
  Adelphic is an enterprise demand-side platform (DSP) for programmatic
  advertising, originally founded as a mobile-first programmatic buying
  platform and acquired by Viant Technology in 2017. The Adelphic DSP lets
  marketers plan, buy, and measure omnichannel campaigns across Connected TV,
  linear TV, mobile, desktop, streaming audio, and digital out-of-home from a
  single self-service interface, using Viant's people-based Household ID
  identity resolution to activate first- and third-party data and measure
  outcomes. It is offered as an enterprise SaaS platform with a hosted UI,
  online knowledge base, and certification/Programmatic University training
  rather than a public developer API; the adelphic.com domain now operates as a
  legacy redirect surface pointing to Viant's product pages. Added to the API
  Evangelist network as a portfolio-company profile surfaced from GV.
url: https://raw.githubusercontent.com/api-evangelist/adelphic-mobile/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- gv
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-17'
image: https://www.adelphic.com/favicon.ico
tags:
- Company
- Enterprise
- Advertising
- AdTech
- Programmatic Advertising
- Demand Side Platform
- DSP
- Marketing
- Connected TV
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.adelphic.com
- type: DomainSecurity
  url: security/adelphic-mobile-domain-security.yml
- type: WellKnown
  url: well-known/adelphic-mobile-well-known.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence