aid: adnectar
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/adnectar.png
name: AdNectar
description: >-
  AdNectar was a social advertising startup founded in 2008 and headquartered in
  Palo Alto, California, that built a sponsored virtual-gifts network for Facebook
  applications and other social platforms. Its product let agencies and brands run
  campaigns in which consumers gave branded virtual gifts drawn from a catalog,
  paired with an embedded rich-media landing unit plus viral distribution,
  optimization, and reporting, so social-app publishers could monetize their
  virtual-goods inventory. The company raised roughly $5.3M from investors
  including Battery Ventures before being acqui-hired by Lockerz in November 2011.
  AdNectar is now defunct; its original adnectar.com domain is parked and serves no
  live product, developer portal, or public API. This profile is retained as a
  historical portfolio-lead record and is not an active API provider. Note that the
  unrelated adnectar.io (performance marketing) and addnectar.com (Addnectar
  Solutions) are separate companies and are not associated with this entity.
url: https://raw.githubusercontent.com/api-evangelist/adnectar/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-status-detail: acqui-hired by Lockerz in November 2011; adnectar.com parked, no live API surface
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-17'
tags:
- Company
- Advertising
- Social
- Virtual Goods
- Marketing
- Defunct
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence