slug: adobe-analytics
provider: Adobe Analytics
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Banking & Capital Markets
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 3
edges:
- tag: Reports
  spec_file: adobe-analytics-reports-api-openapi.yml
  capability_id: BC-610.50
  capability_id_l1: BC-610
  capability_name: Analytics & BI Management
  confidence: 0.8
  evidence: POST /reports runReport  Adobe Analytics Run a Report; schemas ReportRequest, ReportMetric,
    ReportRow
  reason: Executes analytical reports against collected data — squarely reporting/analytics delivery.
    Could arguably be product usage analytics, but this is a general marketing analytics platform, so
    BI is the safer read.
- tag: Segments
  spec_file: adobe-analytics-segments-api-openapi.yml
  capability_id: BC-420.20
  capability_id_l1: BC-420
  capability_name: Customer Segmentation Management
  confidence: 0.75
  evidence: 'POST /segments createSegment; vendor: ''detailed segmentation capabilities across all marketing
    channels, enabling organizations to discover high-value audiences'''
  reason: Full CRUD over audience segment definitions in a marketing analytics platform — realises customer
    segmentation. Some chance it is treated purely as analytics filtering, hence not higher.
- tag: Metrics
  spec_file: adobe-analytics-metrics-api-openapi.yml
  capability_id: BC-610.50
  capability_id_l1: BC-610
  capability_name: Analytics & BI Management
  confidence: 0.7
  evidence: GET /metrics listMetrics  Adobe Analytics List Metrics; schemas Metric
  reason: Lists the analytics metric components available for reporting in an analytics/BI platform —
    supports analytics & BI delivery. Thin surface (single list operation) so moderate confidence; not
    a business KPI/performance management capability.