generated: '2026-08-13'
method: searched
source: https://github.com/adobe/skills/tree/main/plugins/adobe-analytics
description: >-
  Adobe publishes first-party Agent Skills for Adobe Analytics in the Adobe Skills
  repository (github.com/adobe/skills), packaged as the `adobe-analytics` plugin for
  Claude Code / Cursor and other supported clients. Every skill runs on top of the
  Adobe-hosted Adobe Analytics MCP server at https://aa-mcp.adobe.io/mcp — the skills
  call MCP tools (findReportSuites, setSessionDefaults, describeAa, findMetrics,
  runReport, searchDimensionItems, ...), not the REST API directly. The SKILL.md files
  here are saved VERBATIM from the Adobe repository; nothing in this directory was
  authored by API Evangelist.
publisher: Adobe
plugin:
  name: adobe-analytics
  version: '1.0.0'
  license: Apache-2.0
  repository: https://github.com/adobe/skills
  readme: https://github.com/adobe/skills/blob/main/plugins/adobe-analytics/README.md
  docs: https://developer.adobe.com/analytics-mcp/docs/aa/skills/
  mcp_servers:
    - name: adobe-analytics
      type: http
      url: https://aa-mcp.adobe.io/mcp
skills:
  - name: aa-kpi-pulse
    file: adobe-analytics-aa-kpi-pulse.md
    source: https://github.com/adobe/skills/blob/main/plugins/adobe-analytics/skills/aa-kpi-pulse/SKILL.md
    description: >-
      Produces a compact KPI digest showing how key metrics changed over a period and
      what is driving the movement (weekly recap / morning briefing / performance overview).
    mcp_tools: [findReportSuites, setSessionDefaults, describeAa, findMetrics, listComponentUsage, runReport, searchDimensionItems]
  - name: aa-top-movers-watchlist
    file: adobe-analytics-aa-top-movers-watchlist.md
    source: https://github.com/adobe/skills/blob/main/plugins/adobe-analytics/skills/aa-top-movers-watchlist/SKILL.md
    description: >-
      Identifies which items (pages, campaigns, products, channels, regions) had the biggest
      increases and decreases between two periods.
    mcp_tools: [findReportSuites, setSessionDefaults, describeAa, findMetrics, findDimensions, runReport, searchDimensionItems]
  - name: aa-conversion-funnel-analysis
    file: adobe-analytics-aa-conversion-funnel-analysis.md
    source: https://github.com/adobe/skills/blob/main/plugins/adobe-analytics/skills/aa-conversion-funnel-analysis/SKILL.md
    description: >-
      Analyzes a multi-step conversion funnel to find where visitors drop off and which
      steps have the largest losses.
    mcp_tools: [findReportSuites, setSessionDefaults, findDimensions, findMetrics, searchDimensionItems, findSegments, upsertSegment, runReport]
  - name: aa-segment-performance-comparator
    file: adobe-analytics-aa-segment-performance-comparator.md
    source: https://github.com/adobe/skills/blob/main/plugins/adobe-analytics/skills/aa-segment-performance-comparator/SKILL.md
    description: >-
      Compares the performance of two or more audience segments across key metrics side by side.
    mcp_tools: [findReportSuites, setSessionDefaults, findSegments, findMetrics, runReport]
  - name: aa-executive-briefing
    file: adobe-analytics-aa-executive-briefing.md
    source: https://github.com/adobe/skills/blob/main/plugins/adobe-analytics/skills/aa-executive-briefing/SKILL.md
    description: >-
      Generates a concise, executive-ready performance summary covering key metrics, trends,
      and notable movement.
    mcp_tools: [findReportSuites, setSessionDefaults, describeAa, findMetrics, listComponentUsage, runReport, searchDimensionItems]
notes: >-
  The `mcp_tools` lists are read from the "AA MCP Tools Used" section each SKILL.md
  declares for itself; they are not inferred. Adobe also ships evals/*.json and
  template.html alongside several skills in the upstream repository — those are not
  mirrored here, only the SKILL.md contracts and the plugin README.