specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Adobe Campaign
providerId: adobe-campaign
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-05'
reconciled: false
tags:
  - FinOps
  - FOCUS
  - Marketing
  - Campaign Management
notes: >-
  Adobe Campaign pricing is contract-specific. FinOps levers focus on profile
  hygiene, channel mix optimization, and message-volume forecasting against
  the annual commit.
description: >-
  FOCUS-aligned FinOps shape for Adobe Campaign: enterprise contract
  licensing keyed to active profile count, channels enabled, and annual
  message-volume commit. API access is included.
sources:
  - https://business.adobe.com/products/campaign/adobe-campaign.html
  - https://developer.adobe.com/campaign-standard-apis/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Adobe Inc.
serviceCategory: Marketing Automation
billingModel:
  pricingCategory: Enterprise Contract
  billingFrequency: Annual
  billingCurrency: USD
  chargeCategories:
    - Purchase
    - Tax
    - Adjustment
focusColumns:
  ServiceName: Adobe Campaign
  ServiceCategory: Marketing Automation
  ProviderName: Adobe
  PublisherName: Adobe Inc.
  InvoiceIssuerName: Adobe Inc.
  BillingCurrency: USD
  ChargeCategory: Purchase
meters:
  - name: active_profiles
    description: Marketable profiles tracked against the contracted profile commit
    unit: profile-month
    aggregation: max
    dimensions:
      - segment
      - region
  - name: messages_sent
    description: Outbound messages across all channels (email, SMS, push, direct mail)
    unit: message
    aggregation: sum
    dimensions:
      - channel
      - campaign
  - name: workflow_executions
    description: Campaign workflow runs (used for capacity planning, not billed separately)
    unit: execution
    aggregation: sum
principles:
  - name: Visibility
    description: >-
      Use the Adobe Campaign Reporting workspace and the message-volume
      dashboard to track consumption against the contracted commit.
  - name: Allocation
    description: >-
      Tag campaigns and workflows with brand / business-unit metadata so
      message volume rolls up to the consuming team.
  - name: Optimization
    description: >-
      Suppress dormant profiles to reduce profile commit; consolidate
      send-time-optimization windows; deduplicate cross-channel pressure
      and reduce send frequency to lower volume against commit.
  - name: Accountability
    description: >-
      Marketing Ops owns the active-profile and message-volume commit;
      Adobe TAM runs quarterly business reviews against the contract.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com