slug: adobe-experience-cloud
provider: Adobe Experience Cloud
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 8
edges:
- tag: Profiles
  spec_file: adobe-experience-cloud-profiles-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.8
  evidence: POST /campaign/profileAndServices/profile createProfile; GET /data/core/ups/access/entities
    getProfileEntities 'Get Profile Entities'
  reason: CRUD over marketing/customer profiles plus unified profile entity access from the real-time
    customer data platform is customer master/identity data management.
- tag: Segments
  spec_file: adobe-experience-cloud-segments-api-openapi.yml
  capability_id: BC-420.20
  capability_id_l1: BC-420
  capability_name: Customer Segmentation Management
  confidence: 0.8
  evidence: POST /api/{companyId}/segments createSegment ... POST /data/core/ups/segment/definitions createSegmentDefinition
  reason: Operations create and manage audience/segment definitions in Adobe Analytics and the Unified
    Profile Service, which is customer segmentation for marketing audiences.
- tag: Campaigns
  spec_file: adobe-experience-cloud-campaigns-api-openapi.yml
  capability_id: BC-400
  capability_id_l1: BC-400
  capability_name: Marketing Management
  confidence: 0.75
  evidence: POST /campaign/campaigns  createCampaign  Adobe Journey Optimizer ... Create a Campaign; schemas
    CampaignInput, CampaignList
  reason: Lifecycle CRUD over marketing campaigns in a cross-channel campaign execution product — clearly
    marketing management; specific L2 (demand gen vs digital) not determinable from the operations.
- tag: Audiences
  spec_file: adobe-experience-cloud-audiences-api-openapi.yml
  capability_id: BC-420.20
  capability_id_l1: BC-420
  capability_name: Customer Segmentation Management
  confidence: 0.7
  evidence: POST /target/audiences  createAudience  Adobe Target ... Create an Audience; schemas Audience,
    AudienceInput
  reason: CRUD over audience definitions used to target visitors — customer segmentation management.
- tag: Content
  spec_file: adobe-experience-cloud-content-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: GET /campaign/email  listEmails  Adobe Campaign ... List Email Deliveries; schemas EmailList,
    Email
  reason: Despite the 'Content' tag and the misleading concatenated title, the operations manage Adobe
    Campaign email deliveries — outbound email campaign execution, i.e. digital/automated marketing. Some
    residual ambiguity between digital marketing and demand generation keeps confidence at 0.7.
- tag: Reports
  spec_file: adobe-experience-cloud-reports-api-openapi.yml
  capability_id: BC-610.50
  capability_id_l1: BC-610
  capability_name: Analytics & BI Management
  confidence: 0.7
  evidence: POST /api/{companyId}/reports getReport 'Retrieve a Report'
  reason: Retrieving analytics report data is squarely reporting/analytics delivery; the ReportRequest/ReportResponse
    schemas confirm a query-and-return analytics surface.
- tag: Schemas
  spec_file: adobe-experience-cloud-schemas-api-openapi.yml
  capability_id: BC-610.40
  capability_id_l1: BC-610
  capability_name: Data Architecture Management
  confidence: 0.7
  evidence: GET /data/foundation/schemaregistry/tenant/schemas listSchemas ... Create a Schema
  reason: Adobe Experience Platform Schema Registry CRUD — defining data schemas for the customer data
    platform. This is data architecture / modelling of information assets rather than a marketing or product
    capability. Moderate confidence as it could also be read as data governance.
- tag: Transactional Messages
  spec_file: adobe-experience-cloud-transactional-messages-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: POST /campaign/mcAdobe/{transactionalMessageId} sendTransactionalMessage  Adobe Campaign ...
    Send a Transactional Message
  reason: Adobe Campaign transactional message dispatch and status tracking — outbound digital messaging
    execution, i.e. digital marketing automation. Some ambiguity as transactional messages can also be
    operational customer notifications.