{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "adobe-experience-cloud-offer.json",
  "title": "Adobe Experience Cloud Offer",
  "description": "A personalized offer used in Adobe Journey Optimizer and Target for delivering tailored content to customers based on eligibility rules, priority, and placement configuration.",
  "type": "object",
  "properties": {
    "offerId": {
      "type": "string",
      "description": "The unique identifier for the offer."
    },
    "name": {
      "type": "string",
      "description": "The human-readable name of the offer."
    },
    "description": {
      "type": "string",
      "description": "A description of the offer content and purpose."
    },
    "status": {
      "type": "string",
      "enum": ["draft", "approved", "archived"],
      "description": "The lifecycle status of the offer."
    },
    "offerType": {
      "type": "string",
      "enum": ["personalized", "fallback"],
      "description": "Whether this is a personalized or fallback offer."
    },
    "representations": {
      "type": "array",
      "description": "The content representations for different channels and placements.",
      "items": {
        "type": "object",
        "properties": {
          "channel": {
            "type": "string",
            "description": "The delivery channel (web, email, mobile, etc.)."
          },
          "placementId": {
            "type": "string",
            "description": "The placement where this representation can be displayed."
          },
          "content": {
            "type": "string",
            "description": "The content payload (HTML, JSON, text, or image URL)."
          },
          "contentType": {
            "type": "string",
            "enum": ["text/html", "application/json", "text/plain", "image/*"],
            "description": "The MIME type of the content."
          }
        }
      }
    },
    "eligibilityRule": {
      "type": "object",
      "description": "The eligibility rule defining which profiles can receive this offer.",
      "properties": {
        "ruleId": {
          "type": "string"
        },
        "description": {
          "type": "string"
        }
      }
    },
    "priority": {
      "type": "integer",
      "description": "The priority ranking when multiple offers are eligible."
    },
    "cappingConstraint": {
      "type": "object",
      "description": "Frequency capping constraints.",
      "properties": {
        "maxImpressions": {
          "type": "integer",
          "description": "Maximum number of times the offer can be shown."
        },
        "scope": {
          "type": "string",
          "enum": ["global", "perProfile"],
          "description": "Whether capping applies globally or per profile."
        }
      }
    },
    "startDate": {
      "type": "string",
      "format": "date-time",
      "description": "When the offer becomes eligible for delivery."
    },
    "endDate": {
      "type": "string",
      "format": "date-time",
      "description": "When the offer is no longer eligible for delivery."
    },
    "tags": {
      "type": "array",
      "description": "Tags for categorizing offers into collections.",
      "items": {
        "type": "string"
      }
    },
    "created": {
      "type": "string",
      "format": "date-time",
      "description": "When the offer was created."
    },
    "lastModified": {
      "type": "string",
      "format": "date-time",
      "description": "When the offer was last modified."
    }
  },
  "required": ["offerId", "name", "offerType"]
}