vocabulary: "1.0.0" info: provider: "Adobe Experience Cloud" description: "Unified vocabulary for Adobe Experience Cloud covering Analytics, Experience Platform, Target, Journey Optimizer, Campaign, and I/O Events APIs." created: "2026-04-19" modified: "2026-04-19" operational: apis: - namespace: analytics-api name: Adobe Analytics 2.0 API version: "2" baseUrl: https://analytics.adobe.io/api/{companyId} status: active - namespace: experience-platform name: Adobe Experience Platform API version: "1" baseUrl: https://platform.adobe.io status: active - namespace: target-api name: Adobe Target API version: "3" baseUrl: https://mc.adobe.io/{tenant}/target status: active - namespace: journey-optimizer name: Adobe Journey Optimizer API version: "1" baseUrl: https://platform.adobe.io status: active - namespace: campaign-api name: Adobe Campaign API version: "1" baseUrl: https://mc.adobe.io/{ORGANIZATION}/campaign status: active - namespace: io-events name: Adobe I/O Events version: "1" baseUrl: https://api.adobe.io status: active resources: - name: analytics-reports description: "Analytics report execution and retrieval." apis: [analytics-api] actions: [run, list] - name: analytics-segments description: "Audience segments for filtering analytics data." apis: [analytics-api] actions: [list, get, create, update, delete] - name: analytics-metrics description: "Analytics metrics available for reporting." apis: [analytics-api] actions: [list, get] - name: customer-profiles description: "Unified real-time customer profiles." apis: [experience-platform] actions: [get, list, update] - name: datasets description: "Data sets ingested into Experience Platform." apis: [experience-platform] actions: [list, get, create, delete] - name: audience-segments description: "Audience segment definitions for activation." apis: [experience-platform] actions: [list, get, create, update, delete] - name: target-activities description: "A/B tests, experience targeting, and personalization activities." apis: [target-api] actions: [list, get, create, update, delete] - name: target-audiences description: "Targeting audiences in Adobe Target." apis: [target-api] actions: [list, get, create, update, delete] - name: offers description: "Personalized content offers." apis: [target-api, journey-optimizer] actions: [list, get, create, update, delete] - name: journeys description: "Customer journey definitions and versions." apis: [journey-optimizer] actions: [list, get, create, publish] - name: messages description: "Campaign messages across email, SMS, push channels." apis: [journey-optimizer, campaign-api] actions: [list, get, create, send] - name: webhook-subscriptions description: "Adobe I/O Events webhook registrations." apis: [io-events] actions: [list, get, create, update, delete] actions: - name: run description: "Execute an operation such as a report or job." httpMethod: POST pattern: query - name: list description: "Retrieve a paginated collection." httpMethod: GET pattern: read - name: get description: "Retrieve a single resource." httpMethod: GET pattern: read - name: create description: "Create a new resource." httpMethod: POST pattern: write - name: update description: "Update an existing resource." httpMethod: PATCH pattern: write - name: delete description: "Remove a resource." httpMethod: DELETE pattern: destructive - name: send description: "Trigger delivery of a message or communication." httpMethod: POST pattern: write - name: publish description: "Publish a journey or activity for live use." httpMethod: POST pattern: write schemas: analytics: - name: Report description: "Analytics report result with dimensions and metrics." - name: Segment description: "Audience segment for analytics filtering." platform: - name: Profile description: "Unified customer profile with merged identity graph." - name: Dataset description: "Data set container for ingested data." - name: SegmentDefinition description: "Audience segment definition using PQL." personalization: - name: Activity description: "A/B test or personalization activity in Adobe Target." - name: Offer description: "Personalized content offer for targeting." - name: Audience description: "Target audience definition." journeys: - name: Journey description: "Customer journey definition with triggers and actions." - name: Message description: "Campaign message with content and delivery settings." authentication: schemes: - name: OAuth 2.0 Server-to-Server type: oauth2 apis: [analytics-api, experience-platform, target-api, journey-optimizer, campaign-api] description: "Adobe IMS OAuth 2.0 server-to-server credentials via Developer Console." - name: JWT Authentication type: jwt apis: [analytics-api, experience-platform] description: "Legacy JWT authentication (being replaced by OAuth 2.0 S2S)." capability: workflows: - name: Digital Marketing file: capabilities/digital-marketing.yaml description: "Analytics, A/B testing, and journey orchestration for digital marketers." apisComposed: [analytics-api, target-api, journey-optimizer] toolCount: 10 personas: - Digital Marketer - Marketing Technologist domains: - Analytics - Personalization - Journey Orchestration - name: Customer Data Platform file: capabilities/customer-data-platform.yaml description: "Profile management, audience segmentation, and data ingestion." apisComposed: [experience-platform] toolCount: 4 personas: - Data Engineer - CDP Administrator domains: - Customer Data - Audience Management personas: - id: digital-marketer name: Digital Marketer description: "Marketing professional using analytics, personalization, and journey tools." workflows: [Digital Marketing] - id: marketing-technologist name: Marketing Technologist description: "Technical marketer integrating Experience Cloud APIs into marketing stack." workflows: [Digital Marketing] - id: data-engineer name: Data Engineer description: "Engineer managing data pipelines, schemas, and datasets in Experience Platform." workflows: [Customer Data Platform] - id: cdp-administrator name: CDP Administrator description: "Administrator managing customer profiles, segments, and identity resolution." workflows: [Customer Data Platform] domains: - name: Analytics description: "Digital analytics reporting and audience insights." resources: [analytics-reports, analytics-segments, analytics-metrics] - name: Personalization description: "A/B testing and content personalization." resources: [target-activities, target-audiences, offers] - name: Journey Orchestration description: "Multi-channel customer journey management." resources: [journeys, messages, offers] - name: Customer Data description: "Unified customer profiles and data management." resources: [customer-profiles, datasets, audience-segments] crossReference: - resource: analytics-reports workflows: [Digital Marketing] personas: [Digital Marketer, Marketing Technologist] - resource: customer-profiles workflows: [Customer Data Platform] personas: [Data Engineer, CDP Administrator] - resource: audience-segments workflows: [Customer Data Platform] personas: [Data Engineer, CDP Administrator] - resource: target-activities workflows: [Digital Marketing] personas: [Digital Marketer] - resource: journeys workflows: [Digital Marketing] personas: [Digital Marketer, Marketing Technologist]