generated: '2026-08-13'
method: searched
source: https://apidocs.nextroll.com/index.html
note: >-
  Versioning, retirement and status posture for the NextRoll API family, read
  from the published docs and the live Statuspage. No deprecated-operation list
  can be derived from a spec because NextRoll publishes no OpenAPI.

versioning:
  scheme: uri-path
  note: >-
    The version sits in the path and is per-service rather than platform-wide:
    /api/v1 (CRUD), /audience/v1, /prospecting/api/v2, /user-lists/api/v1,
    /geo/api/search/v2, /reporting/api/v1. There is no version header, no date
    pinning and no published version-support policy.
  current:
    crud: v1
    audience: v1
    prospecting: v2
    user-lists: v1
    geotargeting: v2
    reporting-graphql: v1
  graphql_note: >-
    The GraphQL Reporting API's own overview cites "evolve without API versions"
    as a benefit of GraphQL; every response carries a `version` build string
    (e.g. "2018.09.11-1") for support purposes, not for client pinning.
  docs: https://apidocs.nextroll.com/index.html

deprecation:
  policy_url: null
  policy_published: false
  sunset_header: false
  rfc8594: false
  note: >-
    NextRoll announces retirements in the docs as warning banners on the affected
    service pages, with a month-and-year date and no migration deadline
    mechanics. There is no written deprecation policy, no notice period
    commitment, and no Sunset/Deprecation response headers.
  announced_retirements:
  - api: Automated Campaigns API
    status: retired
    announced_date: April 2025
    statement: 'The Automated Campaigns API will be retired April 2025.'
    docs: https://apidocs.nextroll.com/automated-campaigns-api/overview.html
    note: >-
      The retirement date has passed but the reference pages remain published
      with the warning banner in place, so the docs do not say whether the
      endpoints are actually gone.
  - api: Universal Campaigns API
    status: retired
    announced_date: April 2025
    statement: 'The Universal Campaigns API will be retired April 2025.'
    docs: https://apidocs.nextroll.com/universal-campaigns-api/overview.html
  deprecated_parameters:
  - parameter: display_url_override
    scope: web campaigns
    statement: 'For web campaigns, display_url_override parameter is deprecated.'
    docs: https://apidocs.nextroll.com/faq.html

beta_surfaces:
- api: Server-to-Server (S2S) Event API
  statement: >-
    "The S2S event API is under active development. Although the API is
    generally stable, it may change. Event processing is not yet fully complete."
  docs: https://apidocs.nextroll.com/server-to-server-api/overview.html
- api: AdRoll MCP Server
  statement: 'AdRoll MCP is currently available in beta.'
  launched: '2026-05-27'
  docs: https://www.adroll.com/blog/adroll-mcp-server
- feature: Audience Sharing
  statement: "Audience Sharing is an upcoming feature and isn't available to everyone"
  docs: https://apidocs.nextroll.com/guides/audience-sharing.html

migrations_published:
- from: api.adroll.com / app.adroll.com
  to: services.adroll.com
  requirement: 'Register an application and send the consumer key in the apikey query parameter on every call; the /api basepath became mandatory.'
  docs: https://apidocs.nextroll.com/guides/api-key-migration.html
- from: CRUD /report and Prospecting /report + /metrics endpoints
  to: GraphQL Reporting API
  docs: https://apidocs.nextroll.com/graphql-reporting-api/reporting-api-migration.html
- from: developers.adroll.com
  to: developers.nextroll.com
  docs: https://apidocs.nextroll.com/guides/developer-site-migration.html

status_page:
  url: https://status.nextroll.com
  alias: https://status.adroll.com
  platform: Atlassian Statuspage
  api: https://status.nextroll.com/api/v2/summary.json
  history_feed: https://status.nextroll.com/history.rss
  api_component: true
  components_probed: 22
  named_api_components: [API, AdRoll ABM API]
  all_operational_at_check: true
  http_status: 200

sla:
  url: null
  uptime_target: null
  note: 'No public uptime SLA is published for the API.'

changelog:
  url: null
  note: >-
    No dated API changelog was found. developers.nextroll.com is a client-side
    application that returns the same 2,138-byte shell for /changelog, /docs and
    /api, and apidocs.nextroll.com has no changelog page in its own llms.txt
    page index. Version history is visible only as build strings in GraphQL
    responses and as retirement banners on service pages.

x-evidence:
  checked: '2026-08-13'
  probes:
  - {url: 'https://status.adroll.com/api/v2/summary.json', http_status: 200}
  - {url: 'https://apidocs.nextroll.com/automated-campaigns-api/overview.html', http_status: 200}
  - {url: 'https://developers.nextroll.com/changelog', http_status: 200, note: 'SPA shell, no content'}