generated: '2026-08-13'
method: searched
status: published
source: https://services.adroll.com/.well-known/oauth-protected-resource
docs: https://www.adroll.com/blog/adroll-mcp-server
announcement: https://www.adroll.com/blog/adroll-mcp-server
help_center: https://help.adroll.com/hc/en-us/articles/44128588376077-AdRoll-MCP-Server-Beta

deployment:
  mode: remote
  endpoint: https://services.adroll.com/mcp
  auth: oauth
  verified: probed

server:
  name: adroll
  vendor: NextRoll, Inc.
  transport: http
  url: https://services.adroll.com/mcp
  status: beta
  launched: '2026-05-27'
  resource_documentation: https://docs.adroll.com/mcp

authorization:
  model: OAuth 2.1 / MCP authorization
  protected_resource_metadata: https://services.adroll.com/.well-known/oauth-protected-resource
  authorization_server_metadata: https://services.adroll.com/.well-known/oauth-authorization-server
  issuer: https://services.adroll.com/mcp
  authorization_endpoint: https://services.adroll.com/mcp/auth/authorize
  token_endpoint: https://services.adroll.com/mcp/auth/token
  registration_endpoint: https://services.adroll.com/mcp/auth/register
  revocation_endpoint: https://services.adroll.com/mcp/auth/revoke
  introspection_endpoint: https://services.adroll.com/mcp/auth/introspect
  dynamic_client_registration: true
  pkce: [S256]
  grant_types: [authorization_code, refresh_token]
  scopes_supported: [mcp]
  bearer_methods_supported: [header]

tools:
  status: auth-gated
  note: >-
    POST {"jsonrpc":"2.0","id":1,"method":"tools/list"} to
    https://services.adroll.com/mcp returns HTTP 401 with
    WWW-Authenticate: Bearer realm="mcp", error="invalid_token". The live tool
    manifest (and therefore every tool inputSchema) requires an authenticated
    OAuth introspection and cannot be captured anonymously. NextRoll's own
    resource_documentation URL, https://docs.adroll.com/mcp, currently serves an
    unpopulated MkDocs placeholder shell (page title "Lorem ipsum dolor sit
    amet"), so no published tool list exists to fall back to either. The
    capability areas below are the ones AdRoll names in its own launch post —
    they are capability CLAIMS, not a tool manifest, and no tool names are
    asserted here.
  capability_areas:
  - area: reporting
    claim: Retrieve campaign performance and reporting data
    source: https://www.adroll.com/blog/adroll-mcp-server
  - area: trend-analysis
    claim: Analyze trends and summarize changes over time
    source: https://www.adroll.com/blog/adroll-mcp-server
  - area: campaign-creation
    claim: Create new campaign drafts (draft-first, staged for review before going live)
    source: https://www.adroll.com/blog/adroll-mcp-server
  - area: campaign-management
    claim: Support selected campaign management workflows
    source: https://www.adroll.com/blog/adroll-mcp-server
  - area: abm-account-intelligence
    claim: Surface AdRoll ABM account intelligence
    source: https://www.adroll.com/blog/adroll-mcp-server
  - area: account-prioritization
    claim: Help prioritize accounts for sales or marketing follow-up
    source: https://www.adroll.com/blog/adroll-mcp-server

clients_supported:
- ChatGPT
- Claude
- Cursor
- n8n
- Microsoft Copilot Studio

safety:
  draft_first: true
  note: >-
    AdRoll states new campaigns created through MCP are staged as drafts for human
    review before going live, and that write capability follows the authenticated
    user's own platform permissions.

third_party_connectors:
- name: Pipedream AdRoll MCP
  url: https://mcp.pipedream.net/v2
  first_party: false
  note: >-
    A Pipedream-hosted connector for AdRoll is listed in third-party MCP
    directories. It is NOT NextRoll's server and is recorded here only so it is
    not confused with the first-party endpoint above.

x-evidence:
  fetched: '2026-08-13'
  probes:
  - {url: 'https://services.adroll.com/.well-known/oauth-authorization-server', http_status: 200, content_type: application/json}
  - {url: 'https://services.adroll.com/.well-known/oauth-protected-resource', http_status: 200, content_type: application/json}
  - {url: 'https://services.adroll.com/mcp', method: 'POST tools/list', http_status: 401, www_authenticate: 'Bearer realm="mcp", error="invalid_token"'}
  - {url: 'https://docs.adroll.com/mcp', http_status: 200, note: 'unpopulated MkDocs placeholder shell'}