generated: '2026-08-13'
method: searched
source: https://www.adroll.com/pricing
plan_count: 4
currency: USD
note: >-
  AdRoll publishes named packages but no prices. Every tier on the pricing page
  is either pay-as-you-go on dynamic CPM (so the unit price is auction-set and
  not quotable) or explicitly gated behind "contact sales" / "request a demo".
  No dollar figure, no monthly platform fee and no included-quota number appears
  on the page, so `price: null` below is a recorded absence, not a lookup
  failure. API access is priced separately from media — it is free with an
  account, rationed by daily call quota rather than by dollars.

plans:
- name: Ads (Self-Service)
  category: media
  price: null
  currency: USD
  billing_period: pay-as-you-go
  pricing_model: dynamic CPM
  minimum_spend: none
  statement: 'AdRoll does not have a minimum spend amount.'
  includes:
  - Cross-channel advertising from a self-service dashboard
  add_ons:
  - Cross-channel attribution
  - Social ads (self-service only)
  contact_sales_required: false
- name: Ads (Managed Services)
  category: media
  price: null
  currency: USD
  billing_period: pay-as-you-go
  pricing_model: dynamic CPM plus managed service
  includes:
  - Managed services with qualifying ad spend
  contact_sales_required: true
- name: Advanced Package
  category: media
  price: null
  currency: USD
  billing_period: annual commitment
  includes:
  - Full AdRoll platform
  - Free ad credits
  - Guaranteed services
  contact_sales_required: true
- name: AdRoll ABM packages
  category: abm
  price: null
  currency: USD
  billing_period: null
  includes:
  - 'Account-Based Retargeting — "No fee to get started and pay only for media."'
  contact_sales_required: true
  note: All ABM packages require a demo request or a sales conversation.

api_access_tiers:
  note: >-
    API access is not sold. It is granted per registered application at
    developers.nextroll.com and rationed by daily call quota. See
    rate-limits/adroll-rate-limits.yml.
  tiers:
  - name: Basic
    price: 0
    approval_required: false
    quota: 10,000 API calls per day (stated on the API key migration guide)
    access: all API features
  - name: Partner
    price: null
    approval_required: true
    quota: not published
    note: 'Applications on the Partner tier must be approved before they can make API calls.'
  source: https://apidocs.nextroll.com/guides/api-key-migration.html

transparency:
  published_prices: false
  pricing_page: https://www.adroll.com/pricing
  gap: >-
    A buyer — human or agent — cannot compute cost from the published page. Every
    tier resolves to auction CPM or a sales conversation.

x-evidence:
  checked: '2026-08-13'
  probes:
  - {url: 'https://www.adroll.com/pricing', http_status: 200}
  - {url: 'https://apidocs.nextroll.com/guides/api-key-migration.html', http_status: 200}