aid: advancedbiodevelopment
name: Advanced Bio Development
description: >-
  Advanced Bio Development, Inc. (ABD) was a New Jersey beverage and dietary-supplement company
  headquartered in Englewood Cliffs, NJ. It developed, produced and marketed X2PERFORMANCE, a
  patented all-natural liquid sports-energy supplement built around ATP, created by founder
  Dr. Ralph Ferrante as an alternative to conventional performance stimulants, and distributed in
  part through Anheuser-Busch InBev's AB ONE network. The company sold consumer packaged goods
  through retail and e-commerce; software was never its product and it never operated a developer
  program, public API, SDK or developer portal. In March 2023 X2 Performance merged into the
  Don't Quit! beverage platform — ABD and existing X2 investors became shareholders in Don't Quit!,
  X2 CEO Mark French took the same role at the combined company, and Keurig Dr Pepper remained
  majority owner — after which the X2 brand was wound down. The brand domain x2performance.com is
  no longer controlled by the company: WHOIS lists the registrant organization as HugeDomains.com
  and the site 302s to a domain-resale listing, while advancedbiodevelopment.com does not resolve.
  This record is retained as an honest zero — a consumer-packaged-goods company with no API
  surface, whose only remaining public presence is third-party listings.
url: https://raw.githubusercontent.com/api-evangelist/advancedbiodevelopment/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: stub
x-tier-reason: harvest
x-status: defunct
x-status-detail: >-
  Merged into the Don't Quit! beverage platform in March 2023 (reported by BevNET and Sports
  Business Journal); the X2PERFORMANCE brand was discontinued. No first-party host survives —
  x2performance.com 302s to a HugeDomains resale listing and its WHOIS registrant organization is
  HugeDomains.com, and advancedbiodevelopment.com has no DNS record — so no Website pointer is
  wired. The EquityZen secondary-market listing this record was harvested from is still live and
  still markets "X2 Performance" pre-IPO shares three years after the merger.
specificationVersion: '0.20'
created: '2026-09-07'
modified: '2026-09-07'
tags:
- Company
- Beverages
- Dietary Supplements
- Consumer Packaged Goods
- Sports Nutrition
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: LinkedIn
  url: https://www.linkedin.com/company/advanced-bio-development
- type: Successor
  url: https://dontquit.com/
- type: SecondaryMarket
  url: https://equityzen.com/company/advancedbiodevelopment
x-enrichment:
  date: '2026-09-07'
  status: nochange
  artifacts_added: 0
  pass: local-v3
x-coverage:
  state: none
  reason: defunct
  detail: >-
    Advanced Bio Development made the X2PERFORMANCE sports-energy drink, not software; the brand
    merged into the Don't Quit! platform in March 2023 and its domain x2performance.com now 302s to
    a HugeDomains resale listing whose WHOIS registrant organization is HugeDomains.com, while
    advancedbiodevelopment.com does not resolve at all.
  evidence:
  - url: https://x2performance.com/
    status: 302
  - url: https://www.hugedomains.com/domain_profile.cfm?d=x2performance.com
    status: 200
  - url: https://advancedbiodevelopment.com/
    status: 0
  - url: https://equityzen.com/company/advancedbiodevelopment
    status: 200
  - url: https://dontquit.com/
    status: 200
  checked: '2026-09-07'