aid: affiniti name: Affiniti description: >- Affiniti is the channel-marketing software company founded in Sydney, Australia by Joel Montgomery and listed under that name on the EquityZen secondary market; it traded for most of its life as OneAffiniti and, after Capstreet-backed Incentive Solutions acquired it in April 2021, the combined business rebranded to Extu in September 2023, the brand its product and every live web property carry today. It sells a through-channel marketing automation and channel incentive platform that suppliers and distributors use to run co-branded campaigns, content syndication, rewards, rebates, SPIFFs and attribution for their reseller partners in technology, building, automotive, energy, insurance and medical channels. It is a SaaS product and managed service: its own llms.txt and full XML sitemap list no developer portal, API reference, SDK or machine-readable contract of any kind. url: https://raw.githubusercontent.com/api-evangelist/affiniti/refs/heads/main/apis.yml image: https://extu.com/wp-content/uploads/2023/05/Extu_Logo_FullColor.png x-type: company x-source: harvest:secondary-market x-tier: stub x-tier-reason: harvest specificationVersion: '0.20' created: '2026-09-12' modified: '2026-09-12' tags: - Company - Channel Marketing - Marketing Automation - Through-Channel Marketing - Partner Marketing - Incentives - Loyalty - Rebates - Rewards - B2B SaaS apis: [] maintainers: - FN: Kin Lane email: kin@apievangelist.com - FN: APIs.json email: info@apis.io common: - type: DomainSecurity url: security/affiniti-domain-security.yml - type: Website url: https://extu.com/ - type: Product url: https://extu.com/platform/ - type: About url: https://extu.com/about/ - type: Blog url: https://extu.com/blog/ - type: BlogRSS url: https://extu.com/feed/ - type: Support url: https://partners.extu.com/knowledge-base/ - type: ContactUs url: https://extu.com/contact/ - type: Careers url: https://extu.com/about/careers/ - type: Login url: https://app.extu.com/ - type: PrivacyPolicy url: https://extu.com/legal/privacy/ - type: TermsOfService url: https://extu.com/legal/general-terms-of-service/ - type: TrustCenter url: security/affiniti-trust-center.yml - type: Trust url: https://extu.com/legal/gdpr-trust-center/ - type: Compliance url: https://extu.com/resource/extu-soc-2-type-2-compliance/ - type: GitHubOrganization url: https://github.com/OneAffiniti - type: LinkedIn url: https://www.linkedin.com/company/extu/ - type: YouTube url: https://www.youtube.com/@ExtuHq - type: SecondaryMarket name: EquityZen pre-IPO listing (third-party venue, not an Affiniti/Extu page) url: https://equityzen.com/company/affiniti - type: WellKnown url: well-known/affiniti-well-known.yml - type: Authentication url: authentication/affiniti-authentication.yml - type: OAuthScopes url: scopes/affiniti-scopes.yml - type: Conformance url: conformance/affiniti-conformance.yml - type: LLMsTxt url: llms/affiniti-llms.txt - type: Plans url: plans/affiniti-plans-pricing.yml x-identity: resolved: >- Affiniti (Sydney, founded by Joel Montgomery) traded as OneAffiniti, was acquired by Capstreet-backed Incentive Solutions in April 2021, and the merged business rebranded to Extu in September 2023. extu.com is the live surface; oneaffiniti.com 301s to it. also_known_as: [OneAffiniti, Extu] legal_entity_seen: Finnigan Investments (Australia) Pty Ltd trading as OneAffiniti (GitHub org owner) not_to_be_confused_with: >- Affiniti Finance, Inc. (affiniti.com), an unrelated New York fintech selling co-branded SMB commercial cards and banking. Different company, different record; not profiled here. evidence: - url: https://equityzen.com/company/affiniti status: 200 finding: 'Names "digital marketing campaigns" and "Founder & CEO Joel Montgomery" — the OneAffiniti company.' - url: https://oneaffiniti.com/ status: 301 finding: Redirects to https://extu.com/ - url: https://api.github.com/orgs/oneaffiniti status: 200 finding: 'Org name: "Finnigan Investments (Australia) Pty Ltd trading as OneAffiniti"; 0 public repos.' x-enrichment: date: '2026-09-12' status: minimal artifacts_added: 13 pass: local-v3 x-coverage: state: none reason: no-developer-program detail: >- Affiniti — trading today as Extu after the OneAffiniti / Incentive Solutions merger — sells a through-channel marketing and incentive SaaS platform as an end-user product and a managed service, and publishes no developer program of any kind: its own llms.txt indexes 661 pages and its three XML sitemaps every public URL, and neither names a developer portal, API reference, SDK, webhook or specification, while every OpenAPI/GraphQL/MCP/agent-card path probed on extu.com, oneaffiniti.com, app.extu.com and the cms-api.extu.com backend the Partner Experience app actually calls returns 404 (a Laravel "route could not be found" JSON body on cms-api, including for a random control path). The only machine-readable documents any Extu host serves are the OpenID Connect discovery documents for the two Auth0 tenants behind its CMS and partner logins, which are sign-in metadata for humans, not an API contract. evidence: - url: https://extu.com/llms.txt status: 200 - url: https://extu.com/sitemap_index.xml status: 200 - url: https://extu.com/robots.txt status: 200 - url: https://cms-api.extu.com/openapi.json status: 404 - url: https://cms-api.extu.com/swagger.json status: 404 - url: https://cms-api.extu.com/api-docs status: 404 - url: https://cms-api.extu.com/api/v1 status: 404 - url: https://extu.com/.well-known/agent-card.json status: 404 - url: https://extu.com/.well-known/agent.json status: 404 - url: https://extu.com/.well-known/api-catalog status: 404 - url: https://extu.com/.well-known/security.txt status: 404 - url: https://oneaffiniti.com/apis.json status: 404 - url: https://cms-login.extu.com/.well-known/openid-configuration status: 200 - url: https://pexp-login.extu.com/.well-known/openid-configuration status: 200 - url: https://extu.com/.well-known/affiniti-negative-control-7f3ab91c.json status: 404 checked: '2026-09-12'