# Affinity Technology (The Lobby)

> Affinity Technology, Inc. operates The Lobby, an invite-only creator-marketing
> marketplace connecting direct-to-consumer brands with content creators for product
> seeding ("gifting"), paid partnerships and user-generated content. Marketing site:
> https://www.fromthelobby.com/ — application: https://tryaffinity.com/.
> This file was GENERATED by API Evangelist from the company's public site; it is not
> published by Affinity Technology.

## No public API

As of 2026-09-12 Affinity Technology publishes no public developer program. Probed and
confirmed absent on fromthelobby.com, www.fromthelobby.com, tryaffinity.com and
www.tryaffinity.com:

- /api, /api-docs, /docs, /developers — HTTP 404
- /openapi.json, /openapi.yaml, /swagger.json — HTTP 404
- /llms.txt — HTTP 404
- /.well-known/security.txt, /openid-configuration, /oauth-authorization-server,
  /oauth-protected-resource, /api-catalog, /ai-plugin.json, /agent-card.json,
  /agent.json — HTTP 404 on all four hosts
- api.fromthelobby.com and api.tryaffinity.com — DNS does not resolve
- No public GitHub organization (github.com/fromthelobby and /tryaffinity are 404)

The only integration the product advertises is a one-way Shopify connection for automated
product fulfilment and shipment tracking, configured inside the authenticated brand
dashboard. It is not a documented API a third party can call.

## Product surface (human, not machine)

- [The Lobby](https://www.fromthelobby.com/): Creator Closet, inbound request queue,
  standardized one-click partnerships, creator communities, Shopify integration,
  templates and automations, automated deliverable tracking, content library and social
  listening.
- [Creator application](https://www.fromthelobby.com/creator-application/new): creator
  sign-up (invite-only, vetted).
- [Log in](https://www.fromthelobby.com/users/sign_in): brand and creator accounts.
- [Support](https://www.fromthelobby.com/support): email-back contact form.

## Commercial

- Pricing is not published. Free demo, then monthly/quarterly/annual subscription tiers
  priced on the number of creator partnerships per month, plus a fully managed service.
  The plan selector (/brand-onboarding/plan_v2) redirects to sign-in.
- [Terms of Service](https://www.fromthelobby.com/terms) (The Lobby Inc., last updated
  2016-11-21)
- [Privacy Policy](https://www.fromthelobby.com/privacy) (Affinity Technology, Inc., last
  updated 2026-06-04)

## Identity

- Legal entity: Affinity Technology, Inc.
- Operating brand: The Lobby
- Headquarters: San Francisco, CA, US
- Investors: 8VC
- Formerly: Affinity, an AI-driven personalized fashion recommendation service for brands
  and retailers; the same entity and domain now carry the creator-marketing product.

## API Evangelist

- [Profile source](https://raw.githubusercontent.com/api-evangelist/affinity3/refs/heads/main/apis.yml)