name: Affise FinOps Framework
description: >-
  FinOps framework for managing Affise platform costs across Performance,
  MMP, and Reach product lines. Affise uses flat-rate subscription pricing
  with conversion and impression volume limits as the primary cost drivers.
  Cost optimization focuses on right-sizing plan selection against actual
  conversion volumes and annual billing discounts.
specificationVersion: '1.0'
url: https://affise.com/pricing/
framework: FOCUS
version: '1.0'
currency: USD
products:
  - name: Affise Performance
    description: Performance marketing platform for affiliate networks and agencies
    url: https://affise.com/
    costDrivers:
      - name: Monthly Conversions
        description: >-
          Number of tracked conversions per month. Primary billing metric
          with hard limits per plan tier (7K/40K/50K/custom).
        unit: conversions
        pricingImpact: high
        optimization: >-
          Monitor actual conversion volumes; downgrade if consistently
          below plan threshold or upgrade to avoid overage.
      - name: Monthly Impressions
        description: >-
          Number of ad impressions tracked per month (5M/15M/20M/custom
          depending on plan tier).
        unit: impressions
        pricingImpact: medium
        optimization: >-
          Track impression usage through analytics; high impression campaigns
          may require plan upgrades.
      - name: Custom Tracking Domains
        description: >-
          Number of custom branded tracking domains (0/2/5/custom per tier).
          Higher domain counts require higher plan tiers.
        unit: domains
        pricingImpact: medium
        optimization: >-
          Consolidate tracking domains where possible to stay within lower
          tier allocations.
      - name: Billing Cycle
        description: >-
          Monthly vs annual billing. Annual billing saves 20% on average
          versus monthly pricing.
        unit: billing-cycle
        pricingImpact: high
        optimization: >-
          Switch to annual billing for established programs to capture
          approximately 20% cost savings across all plan tiers.
    plans:
      - name: Beginner
        monthlyPrice: 625.00
        annualMonthlyPrice: 499.00
        annualSavings: 1512.00
        limits:
          conversions: 7000
          impressions: 5000000
          domains: 0
          offers: 50
      - name: Core
        monthlyPrice: 888.00
        annualMonthlyPrice: 699.00
        annualSavings: 2268.00
        limits:
          conversions: 40000
          impressions: 15000000
          domains: 2
          offers: unlimited
      - name: Expand
        monthlyPrice: 1239.00
        annualMonthlyPrice: 999.00
        annualSavings: 2880.00
        limits:
          conversions: 50000
          impressions: 20000000
          domains: 5
          offers: unlimited
      - name: Custom
        monthlyPrice: 2499.00
        annualMonthlyPrice: 1999.00
        annualSavings: 6000.00
        limits:
          conversions: custom
          impressions: custom
          domains: custom
          offers: unlimited
  - name: Affise MMP
    description: Mobile measurement and attribution platform
    url: https://affise.com/pricing/
    costDrivers:
      - name: Monthly Installs
        description: Number of app installs attributed per month (100K/250K/custom)
        unit: installs
        pricingImpact: high
        optimization: >-
          Monitor install volumes against plan limits; plan upgrades are
          triggered by install volume growth.
      - name: Monthly Active Users
        description: Monthly active user count tracked (1M/3M/custom)
        unit: MAU
        pricingImpact: high
        optimization: >-
          Forecast MAU growth to avoid mid-period plan upgrades.
      - name: Monthly Events
        description: Number of in-app events tracked (10M/50M/custom)
        unit: events
        pricingImpact: medium
        optimization: >-
          Optimize event schema to reduce event volume while maintaining
          measurement fidelity.
    plans:
      - name: Scale
        monthlyPrice: 700.00
        limits:
          installs: 100000
          MAU: 1000000
          events: 10000000
      - name: Enterprise
        monthlyPrice: 1500.00
        limits:
          installs: 250000
          MAU: 3000000
          events: 50000000
      - name: Custom
        monthlyPrice: 0.00
        limits:
          installs: custom
          MAU: custom
          events: custom
recommendations:
  - name: Annual Billing
    description: >-
      Switch from monthly to annual billing to save approximately 20% across
      all Affise Performance plan tiers.
    estimatedSavings: 20%
    effort: low
  - name: Right-size Plan Selection
    description: >-
      Analyze actual conversion and impression volumes over 90 days to
      ensure the selected plan tier aligns with actual usage, avoiding
      over-provisioning.
    estimatedSavings: variable
    effort: medium
  - name: Consolidate Products
    description: >-
      Evaluate whether separate Affise Performance and MMP subscriptions
      are both necessary or if workflows can be consolidated.
    estimatedSavings: variable
    effort: high