aid: agrovision
name: Agrovision
description: >-
  Agrovision — rebranded to Fruitist in April 2025 — is a vertically integrated premium
  superfruit company founded in 2012 and headquartered in Century City, California, with a
  second office in San Isidro, Peru. It farms, packs, ships and markets jumbo blueberries,
  raspberries, blackberries and cherries across ten microclimates in Peru, Mexico, Morocco,
  Chile, Oregon, Egypt and China, selling into 12,500+ retail doors in 28 countries through
  Costco, Walmart, Whole Foods, Trader Joe's, Sprouts and Wakefern. It is a grower and
  consumer-brand business, not a software vendor: it publishes no developer program, no API
  reference and no machine-readable API contract of its own. The one agent-callable surface it
  operates is its Shopify direct-to-consumer store at shop.fruitist.com, which serves a live
  Universal Commerce Protocol (UCP) MCP endpoint, an llms.txt/agents.md pair and Shopify
  customer-account OpenID Connect discovery documents on the company's own host.
image: https://cdn.prod.website-files.com/67eb354a3bfe8fdee496f42f/67ec64d28ebae3f8761dd62f_e6fc4a7ca608233e7083f589ede8cac1_og.jpeg
url: https://raw.githubusercontent.com/api-evangelist/agrovision/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
position: Producing
specificationVersion: '0.20'
created: '2026-09-13'
modified: '2026-09-13'
tags:
- Company
- Agriculture
- Food and Beverage
- Consumer Packaged Goods
- Agriculture Technology
- Ecommerce
- Retail
- Supply Chain
- Agentic Commerce
- Universal Commerce Protocol
apis:
- aid: agrovision-ucp-commerce
  name: Fruitist Store UCP Commerce MCP
  description: >-
    The agent-facing commerce surface of the Fruitist (Agrovision) direct-to-consumer store.
    It is a Universal Commerce Protocol 2026-08-25 service exposed over MCP at
    https://shop.fruitist.com/api/ucp/mcp and returns 13 tools covering catalog search and
    lookup, cart lifecycle, and checkout lifecycle including cancellation. The protocol
    implementation is Shopify's platform UCP service; the host, the catalog and the orders are
    Agrovision's. tools/list answers anonymously; completing a checkout requires contemporaneous
    buyer approval.
  humanURL: https://shop.fruitist.com/
  image: https://cdn.prod.website-files.com/67eb354a3bfe8fdee496f42f/67ec64d28ebae3f8761dd62f_e6fc4a7ca608233e7083f589ede8cac1_og.jpeg
  baseURL: https://shop.fruitist.com/api/ucp/mcp
  tags:
  - Ecommerce
  - Agentic Commerce
  - Universal Commerce Protocol
  - MCP
  - Catalog
  - Checkout
  properties:
  - type: MCPServer
    url: mcp/agrovision-mcp.yml
  - type: Authentication
    url: authentication/agrovision-authentication.yml
  - type: OAuthScopes
    url: scopes/agrovision-scopes.yml
  - type: Conventions
    url: conventions/agrovision-conventions.yml
  - type: RateLimits
    url: rate-limits/agrovision-rate-limits.yml
  - type: Conformance
    url: conformance/agrovision-conformance.yml
  - type: AgentSkill
    url: skills/_index.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.fruitist.com/
- type: Contact
  url: https://www.fruitist.com/contact
- type: Support
  url: https://www.fruitist.com/contact
- type: Blog
  url: https://www.fruitist.com/news
- type: TermsOfService
  url: https://shop.fruitist.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://shop.fruitist.com/policies/privacy-policy
- type: SignUp
  url: https://shop.fruitist.com/account
- type: Pricing
  url: https://shop.fruitist.com/collections/all
- type: MCPServer
  url: mcp/agrovision-mcp.yml
- type: LLMsTxt
  url: llms/agrovision-llms.txt
- type: WellKnown
  url: well-known/agrovision-well-known.yml
- type: Conformance
  url: conformance/agrovision-conformance.yml
- type: Authentication
  url: authentication/agrovision-authentication.yml
- type: OAuthScopes
  url: scopes/agrovision-scopes.yml
- type: Conventions
  url: conventions/agrovision-conventions.yml
- type: RateLimits
  url: rate-limits/agrovision-rate-limits.yml
- type: Plans
  url: plans/agrovision-plans-pricing.yml
- type: DomainSecurity
  url: security/agrovision-domain-security.yml
- type: Lifecycle
  url: lifecycle/agrovision-lifecycle.yml
- type: Packages
  url: packages/agrovision-packages.yml
- type: AgentSkill
  url: skills/_index.yml
x-company-links:
  about: https://www.fruitist.com/about
  careers: https://www.fruitist.com/careers
  certifications: https://www.fruitist.com/certifications
  sustainability: https://www.fruitist.com/sustainability
  locations: https://www.fruitist.com/locations
  where_to_buy: https://www.fruitist.com/locate
  legacy_brand_site: https://www.agrovisioncorp.com/
  note: >-
    Real, live corporate pages that carry no canonical APIs.json property type. Recorded here
    rather than mistyped into common[] as Documentation or a near-synonym.
x-secondary-market:
  venue: Hiive
  url: https://www.hiive.com/securities/agrovision-stock
  status: 200
  note: >-
    The listing that surfaced this company into the harvest backlog. It is a marketplace page
    about the company's shares, not a company-published surface, so it is not a Website pointer.
x-enrichment:
  date: '2026-09-13'
  status: enriched
  artifacts_added: 20
  pass: local-v3