slug: ahrefs provider: Ahrefs generated_by: planning/capability-mapping/scripts/classify_capabilities.py model: claude-opus-5 frame: - Media, Entertainment & Telecom Content min_confidence: 0.7 capability_model: source: https://github.com/vincentmakes/turbo-ea-capabilities license: CC-BY-4.0 attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 notice: NOTICE edge_count: 20 edges: - tag: Keywords Explorer spec_file: ahrefs-keywords-explorer-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.85 evidence: GET /keywords-explorer/volume-history "Volume history", /keywords-explorer/volume-by-country "Volume by country", /keywords-explorer/search-suggestions reason: Search volume and keyword idea reporting is core SEO research, a Digital Marketing Management activity. - tag: Organic search spec_file: ahrefs-organic-search-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.85 evidence: GET /organic-keywords "Organic keywords", GET /organic-competitors "Organic competitors", GET /top-pages "Top pages" reason: Organic search performance reporting from Site Explorer is SEO analysis, a Digital Marketing Management capability. - tag: Keyword ideas spec_file: ahrefs-keyword-ideas-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.8 evidence: '"Fetch data from Keywords Explorer reports"; GET /matching-terms "Matching terms", GET /search-suggestions "Search suggestions"' reason: Keyword research operations (matching/related terms, search suggestions) are SEO keyword discovery data, squarely within Digital Marketing Management (web, SEO) for whoever consumes it. - tag: Site Explorer spec_file: ahrefs-site-explorer-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.8 evidence: GET /site-explorer/domain-rating "Domain rating", GET /site-explorer/backlinks-stats "Backlinks stats", schema site-explorer.organic-keywords reason: Backlink profile, domain rating, organic keyword and traffic metrics — the core SEO/web intelligence surface, realising Digital Marketing Management. - tag: Social Media spec_file: ahrefs-social-media-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.8 evidence: GET /social-media/channels "Channels", GET /social-media/channel-metrics, POST /social-media/post "Create post" reason: Social channel management, post publishing and engagement metrics — social media within Digital Marketing Management. Explicitly the vendor's Social Media Management tool. - tag: GSC Insights spec_file: ahrefs-gsc-insights-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.78 evidence: GET /gsc/performance-history Performance history; GET /gsc/ctr-by-position CTR by position; GET /gsc/keywords Keywords reason: Search Console derived keyword, position, page and CTR performance analytics — organic search performance measurement, i.e. SEO within Digital Marketing Management. - tag: Pages spec_file: ahrefs-pages-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.78 evidence: GET /pages-by-backlinks "Best pages by backlinks", GET /entry-pages "Entry Pages", GET /top-pages "Top Pages" reason: Backlink and web-analytics page reporting (entry/exit/top pages) is SEO and web analytics data — Digital Marketing Management. Not a content-production or media-asset capability. - tag: Posts spec_file: ahrefs-posts-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.78 evidence: POST /post "Create post", GET /post-metrics "Post metrics", description "Social Media Management." reason: Social media publishing and post performance metrics — social channel management within Digital Marketing Management. Not editorial/media content production. - tag: Backlinks profile spec_file: ahrefs-backlinks-profile-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.75 evidence: GET /all-backlinks Backlinks; GET /refdomains Refdomains; GET /anchors Anchors — "Fetch data from Site Explorer reports" reason: Backlink, referring-domain and anchor reports are core SEO analysis data, which sits under Digital Marketing Management (web, SEO). No industry-specific media capability applies — this is an SEO intelligence vendor. - tag: Keywords spec_file: ahrefs-keywords-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.75 evidence: GET /keyword-history "Keyword history", GET /project-keywords "Keywords", PUT /project-keywords-tags "Add Keywords Tags" reason: Keyword metrics history plus management/tagging of tracked keywords for SEO projects — SEO/search marketing work, not a homograph of another domain. - tag: Outgoing links spec_file: ahrefs-outgoing-links-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.75 evidence: GET /linkeddomains "Linked Domains", GET /linked-anchors-external "Outgoing external anchors" reason: Link-profile (backlink/outbound link) analysis of a site is an SEO discipline within digital marketing; no other reading fits the operations. - tag: Paid search spec_file: ahrefs-paid-search-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.75 evidence: '"Fetch data from Site Explorer reports", GET /paid-pages "Paid pages"' reason: Paid-search visibility data for a domain supports paid media analysis, part of Digital Marketing Management. Not advertising sales/inventory (BC-3760), since this is buy-side competitive data, not inventory operations. - tag: Site Audit spec_file: ahrefs-site-audit-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.75 evidence: GET /site-audit/projects "Project Health Scores", GET /site-audit/issues "Project Issues", GET /site-audit/page-explorer reason: Technical SEO site auditing (health scores, crawl issues) is web/SEO management within Digital Marketing Management, not IT service management or software quality engineering. - tag: Rank Tracker spec_file: ahrefs-rank-tracker-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.72 evidence: GET /rank-tracker/overview "Overview", GET /rank-tracker/competitors-overview "Competitors overview", GET /rank-tracker/serp-overview reason: Keyword rank tracking and competitor SERP position reporting is SEO performance measurement under Digital Marketing Management; competitive-intelligence reading (BC-400.30) is a plausible alternative, hence moderate confidence. - tag: Channels spec_file: ahrefs-channels-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.7 evidence: 'openapi description: "Social Media Management."; GET /channels Channels; GET /channel-metrics Channel metrics' reason: Lists connected social media channels and their performance metrics — social media measurement, which falls under Digital Marketing Management. - tag: Competitors Overview spec_file: ahrefs-competitors-overview-api-openapi.yml capability_id: BC-400.30 capability_id_l1: BC-400 capability_name: Market Intelligence Management confidence: 0.7 evidence: GET /competitors-overview Competitors overview; GET /competitors-domains Competitors domains; GET /competitors-stats Competitors metrics reason: Delivers comparative competitor ranking metrics, domains and pages — competitive intelligence within Market Intelligence Management. - tag: Overview spec_file: ahrefs-overview-api-openapi.yml capability_id: BC-400 capability_id_l1: BC-400 capability_name: Marketing Management confidence: 0.7 evidence: GET /sov-overview "Overview - Share of Voice", GET /performance-history "Performance history", GET /positions-history "Positions history" reason: Aggregated marketing performance reporting (share of voice, mentions, SERP positions, web analytics) spans SEO analytics and brand/market intelligence, so only the L1 Marketing Management level is safely supported. - tag: Overview history spec_file: ahrefs-overview-history-api-openapi.yml capability_id: BC-400 capability_id_l1: BC-400 capability_name: Marketing Management confidence: 0.7 evidence: description "Brand radar."; GET /mentions-history "Overview history - Mentions", GET /sov-history "Overview history - Share of Voice" reason: Brand Radar historical mentions, citations and share-of-voice tracking is brand/market visibility measurement under Marketing Management; the split between brand management and market intelligence is ambiguous so no L2 is asserted. - tag: Traffic Sources spec_file: ahrefs-traffic-sources-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.7 evidence: GET /source-channels, GET /referrers, GET /utm-params 'UTM Parameters' under 'Web Analytics Traffic Sources API' reason: Operations return site traffic by channel, referrer and UTM campaign parameter — web/digital marketing analytics for a site owner, which sits under Digital Marketing Management (web, SEO, paid media). Not an audience-measurement/broadcast capability. - tag: Web Analytics spec_file: ahrefs-web-analytics-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.7 evidence: GET /web-analytics/stats Stats; GET /web-analytics/countries; schema web-analytics.top-pages reason: Site traffic statistics, charts, geography and top/entry/exit pages — a website analytics reporting surface used for digital marketing measurement. Maps to Digital Marketing Management rather than any media audience-measurement capability.