generated: '2026-08-12'
method: searched
source: https://ahrefs.com/pricing
docs:
- https://ahrefs.com/pricing
- https://docs.ahrefs.com/api/docs/limits-consumption.md
plan_count: 6
currency: USD
billing_period: monthly (annual prepay available at a discount; Enterprise requires an annual commitment)
note: >-
  Ahrefs publishes full self-serve pricing including the API rows, which is rare. What it does NOT
  publish anywhere on the pricing page or in the API docs is the monthly **API unit** allowance per
  plan — the number that actually governs how much API you can use. The pricing table exposes
  "Max rows per request" for direct API and MCP, and a separate "Ahrefs Connect API integration units
  /mo" figure for partner apps, but the direct-API unit allowance is only visible inside the account
  at Account settings / Limits & usage. Prices captured 2026-08-12.
plans:
- name: Ahrefs Free
  price: 0
  currency: USD
  period: month
  api_access: false
  note: >-
    Site-owner tier — Ahrefs data about your own verified site. Free test queries against the API
    require a paid plan and an API key.
- name: Starter
  price: 29
  currency: USD
  period: month
  api_access: false
  note: Keyword and competitor research entry tier; no direct API access row on the comparison table.
- name: Lite
  price: 129
  currency: USD
  period: month
  api_access: true
  included_users: 1
  additional_users: up to 2 at $40/mo per user
  credits_per_user_month: 1000
  api_max_rows_per_request: 100
  mcp_access: true
  mcp_max_rows_per_request: 100
  ahrefs_connect_integration_units_month: 100000
  keyword_lists: 50
  api_units_month: null
  api_units_note: not published on the pricing page; visible only in Account settings / Limits & usage
- name: Standard
  price: 249
  currency: USD
  period: month
  api_access: true
  included_users: 1
  additional_users: up to 5 at $60/mo per user
  credits_per_user_month: unlimited
  api_max_rows_per_request: 250
  mcp_access: true
  mcp_max_rows_per_request: 250
  ahrefs_connect_integration_units_month: 400000
  keyword_lists: 100
  batch_analysis_target_urls_per_report: 200
  api_units_month: null
  api_units_note: not published on the pricing page
- name: Advanced
  price: 449
  currency: USD
  period: month
  api_access: true
  included_users: 1
  additional_users: up to 10 at $80/mo per user
  credits_per_user_month: unlimited
  api_max_rows_per_request: 500
  mcp_access: true
  mcp_max_rows_per_request: 500
  ahrefs_connect_integration_units_month: 1000000
  keyword_lists: 200
  batch_analysis_target_urls_per_report: 500
  api_units_month: null
  api_units_note: not published on the pricing page
- name: Enterprise
  price: 1499
  currency: USD
  period: month
  commitment: annual commitment required
  api_access: true
  api_access_label: Uncapped API access
  included_users: from 3
  additional_users: unlimited at $100/mo per user
  credits_per_user_month: unlimited
  api_max_rows_per_request: unlimited
  mcp_access: true
  mcp_max_rows_per_request: unlimited
  ahrefs_connect_integration_units_month: 2000000
  keyword_lists: 500
  batch_analysis_target_urls_per_report: 1000
  extras:
  - SSO and enterprise-grade security
  - access management and audit log
  - unlimited historical data
  - personalized higher limits and data exports
  - additional API unit add-ons purchasable
add_ons:
- name: Brand Radar AI
  price_from: 199
  currency: USD
  period: month
  note: Standalone AI-visibility product priced separately from the core plans.
- name: Custom prompt packages
  tiers:
  - name: Basic
    price: 50
    currency: USD
    period: month
    included: 2500 checks/mo
  - name: Growth
    price: 100
    currency: USD
    period: month
    included: 7000 checks/mo
  - name: Scale
    price: 250
    currency: USD
    period: month
    included: 25000 checks/mo
  overage: '$0.010-$0.020 per check depending on tier'
metering:
  unit: API unit
  base_cost_per_request: 50
  formula: max(50, per_row_cost * num_rows)
  overage: >-
    On plans that support it, additional units are automatically charged pay-as-you-go once the
    included allowance is exceeded; workspace admins can cap or disable PAYG.
  payg_expiry: PAYG credits (including API units) last three billing months including the current one
  refundable: false
  free_endpoints:
  - Rank Tracker
  - Management
  - Public
  free_test_queries: https://docs.ahrefs.com/api/docs/free-test-queries.md