aid: althea
name: Althea
description: >-
  Althea (Althea Global, us.althea.kr) is a Seoul-founded K-beauty e-commerce
  company operating an online marketplace that curates and ships authentic
  Korean skincare, makeup, and hair and body-care products directly from Korea to
  more than 200 countries, with regional storefronts for the USA, Korea,
  Malaysia, Singapore, and the Philippines. Founded in 2015 and backed by 500
  Global, Tekton Ventures, FirstFloor Capital, InnoVen Capital, and Korea
  Development Bank, the platform runs on Shopify and exposes a native
  agent-commerce surface: a live Shopify Storefront MCP server, a Universal
  Commerce Protocol (UCP) merchant profile and MCP endpoint, Shopify Customer
  Account OpenID Connect, and published /llms.txt and /agents.md agent
  instructions for AI shopping assistants.
url: https://raw.githubusercontent.com/api-evangelist/althea/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-17'
image: https://us.althea.kr/cdn/shop/files/althea-logo_a64c523b-c7ea-4aa5-ac1e-19107b425819_grande.png?v=1614805110
tags:
- Company
- E-Commerce
- Retail
- Beauty
- Cosmetics
- K-Beauty
- Skincare
- Agent Commerce
- Shopify
apis:
- name: Althea Storefront Agent Commerce API
  description: >-
    Agent-facing commerce surface for the Althea storefront on Shopify: a live
    Storefront MCP server (search_catalog, get_cart, update_cart,
    get_product_details, search_shop_policies_and_faqs), a Universal Commerce
    Protocol (UCP) shopping service, and public read-only product/collection JSON
    endpoints.
  humanURL: https://us.althea.kr/llms.txt
  baseURL: https://us.althea.kr/api/mcp
  properties:
  - type: MCPServer
    url: mcp/althea-mcp.yml
  - type: Documentation
    url: https://us.althea.kr/agents.md
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://us.althea.kr
- type: Blog
  url: https://us.althea.kr/blogs/beauty-feed
- type: Support
  url: https://support.althea.kr/hc/en-us
- type: Login
  url: https://us.althea.kr/account
- type: TermsOfService
  url: https://us.althea.kr/policies/terms-of-service
- type: PrivacyPolicy
  url: https://us.althea.kr/policies/privacy-policy
- type: Documentation
  url: https://us.althea.kr/agents.md
- type: MCPServer
  url: mcp/althea-mcp.yml
- type: LLMsTxt
  url: llms/althea-llms.txt
- type: WellKnown
  url: well-known/althea-well-known.yml
- type: Authentication
  url: authentication/althea-authentication.yml
- type: OAuthScopes
  url: scopes/althea-scopes.yml
- type: Conformance
  url: conformance/althea-conformance.yml
- type: Conventions
  url: conventions/althea-conventions.yml
- type: DomainSecurity
  url: security/althea-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence