slug: amazon-pinpoint provider: Amazon Pinpoint generated_by: planning/capability-mapping/scripts/classify_capabilities.py model: claude-opus-5 frame: - Software & Technology min_confidence: 0.7 capability_model: source: https://github.com/vincentmakes/turbo-ea-capabilities license: CC-BY-4.0 attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0 notice: NOTICE edge_count: 1 edges: - tag: Apps spec_file: amazon-pinpoint-apps-api-openapi.yml capability_id: BC-400.60 capability_id_l1: BC-400 capability_name: Digital Marketing Management confidence: 0.75 evidence: POST /v1/apps/{application-id}/campaigns Create Campaign; POST /v1/apps/{application-id}/journeys Create Journey; POST /v1/apps/{application-id}/segments Create Segment reason: Despite the generic 'Apps' tag, the operations manage marketing campaigns, customer journeys and segments across email/SMS/push channels — multichannel marketing automation. Digital Marketing Management is the best fit; some ambiguity vs Demand Generation and Customer Segmentation.