finops:
  summary: Amobee uses a custom enterprise pricing model with no public rate card. Costs are structured around technology fees, managed service fees, and analytics fees as defined in each client's Master Service Agreement. There is no self-serve signup or public pricing page.

  pricing_model: custom_enterprise
  pricing_transparency: low
  public_pricing_page: false

  fee_types:
    - name: Technology Fee
      description: A percentage-based fee applied to media spend processed through the Amobee DSP platform. The specific percentage is negotiated per client contract and not publicly disclosed.
      basis: percent_of_media_spend
      public: false

    - name: Managed Service Fee
      description: Applied when Amobee's team manages campaign operations on behalf of the client. Covers campaign strategy, execution, and optimization services.
      basis: negotiated
      public: false

    - name: Analytics Fee
      description: Fee for access to advanced analytics, Brand Intelligence, and DataMine reporting capabilities beyond standard campaign reporting.
      basis: negotiated
      public: false

    - name: Data Fee
      description: Additional fees may apply for use of third-party audience data segments accessed through the Amobee DMP or third-party data marketplaces.
      basis: per_cpm_or_negotiated
      public: false

  cost_controls:
    - type: Campaign Budget
      description: Campaigns have configurable total budgets and daily budget caps set at the insertion order and line item level via the Campaign API or UI.

    - type: Bid Controls
      description: The DSP provides bid controls at the line item level including max bid price, bid shading, and automated optimization settings.

    - type: Spend Pacing
      description: Platform supports even and accelerated pacing options to control how budgets are distributed across flight dates.

  contact_for_pricing: https://www.amobee.com/
  terms: https://www.amobee.com/trust/master-service-terms/