plans: - name: Managed Service description: Full-service campaign management where Amobee's team plans, executes, and optimizes campaigns on behalf of the client. Includes access to the Platform API with an API-only account provisioned by Amobee. Pricing is custom based on managed spend, technology fees, and analytics fees as defined in the Master Service Agreement. type: managed rate_limits: - type: requests description: API clients must not unreasonably burden the API with ad call volume and must honor Amobee's requests to limit request volume. features: - Cross-channel campaign management (display, video, mobile, social, TV) - Audience targeting and retargeting - Data Management Platform (DMP) access - Brand Intelligence and analytics - Real-time bid optimization across 2,500+ variables - Location-based targeting - Platform API access (API-only account) - Reporting and analytics contact: https://www.amobee.com/ - name: Self-Service DSP description: Programmatic self-service access to the Amobee Demand Side Platform. Clients manage their own campaigns via the UI and optionally via Platform API. Technology fees apply as a percentage of media spend. Specific pricing requires direct engagement with Amobee sales. type: self-service rate_limits: - type: requests description: Volume limits apply; clients must not overburden the API and must comply with social publisher API rate limits imposed on Amobee. features: - Programmatic media buying across exchanges - Campaign, insertion order, line item, and creative management - Audience segment targeting - Platform API access - Reporting and analytics - Brand safety controls contact: https://www.amobee.com/