# Amplify (Amplify Life Insurance)

> Amplify is an insurtech founded in 2019 (platform launched 2020) building distribution
> infrastructure for life insurance. It offers term, permanent, indexed universal life
> (IUL), annuity, final expense whole life and accidental death benefit products, with an
> emphasis on cash-value policies customers can borrow against while alive. It distributes
> direct-to-consumer, through advisors and referrals, embedded in partner products, and
> white-label for carriers and reinsurers (FGL, EMC, Munich Re).

Provenance: generated 2026-07-19 by the API Evangelist enrichment pipeline from
getamplifylife.com public pages and live probes. Amplify does not publish its own
/llms.txt (HTTP 404 as of 2026-07-19).

## Developer status

Amplify has no public developer program. There is no developer portal, no published
OpenAPI or AsyncAPI, no public SDKs or packages on npm/PyPI, no CLI, no MCP server, no
status page and no /.well-known/ discovery documents. Note that npm results for
"amplify" are AWS Amplify and Axway Amplify — unrelated companies.

A production API host exists at https://api.getamplifylife.com, fronted by Amazon
CloudFront and AWS API Gateway (a single /{proxy+} catch-all on the $default stage,
us-west-1, a Node.js Lambda built with SST). Every unauthenticated path returns HTTP 401
with the body {"error":"authorization key is not provided"}. Access appears to be granted
only under a carrier or partner agreement; the Carrier Solutions page describes the motion
as "Embed your products inside trusted partner ecosystems via API".

Probing on 2026-07-20 established the authentication model without any documentation:
sending `Authorization: Bearer <token>` moves the request past the gate into token
validation, and the returned stack trace shows the token being verified by
google-auth-library's OAuth2Client.verifyIdTokenAsync inside a User.Auth handler. The API
therefore accepts Google-issued OpenID Connect ID tokens. None of the common API-key
header names (x-api-key, apikey, authorizationkey, authorization-key) satisfy the gate.
Errors use a custom {"error": ...} envelope, not RFC 9457 problem+json. See
authentication/, errors/, conventions/ and conformance/ in this repo.

## Company

- [Home](https://getamplifylife.com)
- [About Us](https://getamplifylife.com/about-us)
- [How Amplify Works](https://getamplifylife.com/how-amplify-works)
- [Product Overview](https://getamplifylife.com/product-overview)
- [Licenses](https://getamplifylife.com/licenses)

## Partner and carrier surfaces

- [Carrier Solutions](https://getamplifylife.com/carrier-solutions): white-label consumer
  experiences, agent-assist workflows, and embedded product distribution via API.
- [Partner Program](https://getamplifylife.com/partner-landing)
- [Advisors](https://getamplifylife.com/advisors)
- [Advisor Referrals](https://getamplifylife.com/advisor-referrals)

## Embeddable components

Amplify publishes embeddable IUL/VUL policy-illustration calculator widgets under /embed/,
enumerated in its sitemap and excluded from crawling by robots.txt. See
components/amplify-components.yml in this repo.

- [Calculator](https://getamplifylife.com/calculator)
- [IUL widget](https://getamplifylife.com/embed/AmplifyIULWidget)
- [VUL widget](https://getamplifylife.com/embed/AmplifyVULWidget)

## Learn

- [Blog](https://getamplifylife.com/learn/blog)
- [FAQ](https://getamplifylife.com/learn/faq)
- [Glossary](https://getamplifylife.com/learn/glossary)
- [Guide](https://getamplifylife.com/guide)

## Customer surfaces

- [Instant quotes](https://quotes.getamplifylife.com/): quote and application funnel.
- [Policy portal (login)](https://portal.getamplifylife.com/): existing policyholder access.

## Security posture

No security.txt, no responsible-disclosure page, no bug bounty and no trust center were
found (probed 2026-07-20). No SOC 2 / ISO 27001 / PCI / HIPAA / FedRAMP claim is
published. DNS: SPF and DMARC present (DMARC policy p=none), no DNSSEC, no CAA. See
security/amplify-domain-security.yml and conformance/amplify-conformance.yml.

## Legal

- [Terms and Conditions](https://getamplifylife.com/terms-and-conditions)
- [Privacy Policy](https://getamplifylife.com/privacy-policy)

## Optional

- Investors include Anthemis and Crosslink Capital (co-led a $20M Series B, June 2024).
- robots.txt fully disallows GPTBot.