specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Annex Cloud
providerId: annex-cloud
created: '2026-07-10'
modified: '2026-07-10'
reconciled: false
tags:
- Loyalty
- Customer Retention
- Enterprise
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Annex Cloud spend. Annex Cloud is an enterprise loyalty and
  customer retention platform sold on custom contracts through sales and
  Customer Success; API access is bundled into the platform subscription rather
  than billed as a standalone metered API. There is no public per-call pricing,
  so cost is a negotiated annual platform fee typically scaled to loyalty
  program size (member volume, modules, and services) rather than a usage meter
  a customer self-manages via an invoice line item. The meters below describe
  the business dimensions a customer would track internally to reason about
  value, not published Annex Cloud billing units.
notes: >-
  No public rate card exists; all commercial terms are contact-sales. Verify
  the actual billing model and any usage components directly with Annex Cloud
  during reconciliation.
sources:
- https://www.annexcloud.com/
- https://www.annexcloud.com/api-documentation/
- https://www.annexcloud.com/enterprise-readiness/api/
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Annex Cloud
serviceCategory: Loyalty and Customer Retention
billingModel:
  pricingCategory: Commitment-Based
  billingFrequency: Annual
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Adjustment
focusColumns:
  ServiceName: Annex Cloud Loyalty Experience Platform
  ServiceCategory: Loyalty and Customer Retention
  ProviderName: Annex Cloud
  PublisherName: Annex Cloud
  InvoiceIssuerName: Annex Cloud
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Commitment-Based
meters:
- name: platform_subscription
  description: Negotiated annual enterprise platform subscription that includes API access; not a public per-call meter.
  unit: contract
  aggregation: sum
  dimensions:
  - account
- name: loyalty_members
  description: Internal dimension - number of enrolled loyalty members, a common driver of enterprise loyalty pricing.
  unit: members
  aggregation: max
  dimensions:
  - account
- name: transactions_processed
  description: Internal dimension - purchase and non-purchase transactions issued through the platform.
  unit: transactions
  aggregation: sum
  dimensions:
  - account
principles:
- name: Visibility
  description: Track enrolled members, transactions, and active modules against the negotiated platform fee to reason about cost per member and per transaction.
- name: Allocation
  description: Map loyalty program spend to the brands, regions, or business units that run the programs.
- name: Optimization
  description: Right-size the module set (Refer A Friend, Incentive Engine, etc.) and member tiers to what actually drives retention value.
- name: Accountability
  description: Assign an owner for the Annex Cloud relationship and review the annual agreement against realized loyalty program outcomes with the Customer Success Manager.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com