specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Antavo
providerId: antavo
created: '2026-07-10'
modified: '2026-07-10'
reconciled: false
tags:
- Loyalty
- Enterprise
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Antavo spend. Antavo is an enterprise SaaS loyalty platform sold
  on a custom, contract-based subscription rather than public usage-metered API
  pricing. The dominant cost is the negotiated annual platform agreement, which
  varies with program complexity, customer and transaction volume, the modules
  licensed, and the infrastructure tier (shared vs dedicated stack). The REST API
  is included in the subscription subject to a per-environment rate limit, so API
  cost is effectively bounded by the plan's throughput tier rather than billed
  per call. Integration, onboarding, and professional-services engagements can be
  additional line items.
notes: >-
  Antavo does not publish per-call or per-unit API rates; spend is governed by the
  enterprise contract. Verify committed terms, module scope, and any overage or
  dedicated-stack uplift directly with Antavo during reconciliation.
sources:
- https://antavo.com/pricing/
- https://developers.antavo.com/docs/antavo-apis
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Antavo
serviceCategory: Marketing and Customer Loyalty
billingModel:
  pricingCategory: Committed-Use / Subscription
  billingFrequency: Annual
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: Antavo AI Loyalty Cloud
  ServiceCategory: Marketing and Customer Loyalty
  ProviderName: Antavo
  PublisherName: Antavo
  InvoiceIssuerName: Antavo
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Committed-Use / Subscription
meters:
- name: platform_subscription
  description: Annual enterprise platform subscription; the primary Antavo charge.
  unit: contract
  aggregation: sum
  dimensions:
  - account
  - environment
- name: infrastructure_tier
  description: Shared vs dedicated stack, which sets the API throughput allowance and affects price.
  unit: tier
  aggregation: max
  dimensions:
  - environment
- name: api_requests
  description: REST API requests against the per-environment rate limit (1,500/min shared, 20,000/min dedicated); included in subscription, not billed per call.
  unit: requests
  aggregation: sum
  dimensions:
  - environment
- name: professional_services
  description: Onboarding, integration, and professional-services engagements billed separately.
  unit: engagement
  aggregation: sum
  dimensions:
  - account
principles:
- name: Visibility
  description: Track API request volume against the environment's shared or dedicated rate limit to know how much headroom the contract provides.
- name: Allocation
  description: Map program modules and environments to the brands, regions, or teams that use them so the platform subscription can be split across cost centers.
- name: Optimization
  description: Offload bursty ingestion to the Async Events API and right-size the infrastructure tier (shared vs dedicated) to the actual throughput needed rather than over-provisioning.
- name: Accountability
  description: Assign an owner for the Antavo contract and review module scope, throughput tier, and services spend at renewal.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com