specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Apollo.io
providerId: apollo-io
created: '2026-05-08'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-08, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-08'
reconciled: true
tags:
  - Sales Intelligence
  - B2B Data
  - FinOps
  - FOCUS
description: >-
  Apollo.io bills per-seat-per-month subscriptions with separate monthly
  credit pools for searches, enrichments, mobile-number reveals, exports,
  and dialer minutes. Heavy-usage workspaces purchase credit top-ups or
  upgrade tier. This artifact maps Apollo charges to FOCUS columns for
  FinOps allocation across go-to-market cost centers.
sources:
  - https://www.apollo.io/pricing
  - https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Apollo.io
serviceCategory: Sales Intelligence
billingModel:
  pricingCategory: Subscription Per Seat With Usage Credits
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
    - Purchase
    - Usage
    - Adjustment
    - Tax
focusColumns:
  ServiceName: Apollo.io
  ServiceCategory: Sales Intelligence
  ProviderName: Apollo.io
  PublisherName: Apollo.io
  InvoiceIssuerName: Apollo.io
  BillingCurrency: USD
  ChargeCategory: Purchase
meters:
  - name: apollo_seats
    description: Active seats on Free / Basic / Professional / Organization tiers.
    unit: seat-month
    aggregation: sum
    dimensions:
      - tier
      - team
      - cost_center
  - name: apollo_search_credits
    description: Search credits consumed by people / organization search calls.
    unit: credits
    aggregation: sum
    dimensions:
      - integration
      - user
  - name: apollo_enrichment_credits
    description: Enrichment credits consumed by people / org enrichment calls.
    unit: credits
    aggregation: sum
    dimensions:
      - integration
      - user
  - name: apollo_mobile_credits
    description: Mobile-number-reveal credits consumed.
    unit: credits
    aggregation: sum
    dimensions:
      - user
      - cost_center
  - name: apollo_export_credits
    description: Export credits consumed when exporting people / accounts.
    unit: credits
    aggregation: sum
    dimensions:
      - user
      - cost_center
  - name: apollo_dialer_minutes
    description: Dialer minutes used through Apollo's calling feature.
    unit: minutes
    aggregation: sum
    dimensions:
      - user
      - country
  - name: apollo_email_sends
    description: Outbound sequence emails sent.
    unit: messages
    aggregation: sum
    dimensions:
      - sequence
      - user
principles:
  - name: Visibility
    description: >-
      Track Apollo's API Usage endpoint to monitor remaining search /
      enrichment / mobile credits weekly; pull monthly invoices for seat
      and credit-topup charges.
  - name: Allocation
    description: >-
      Allocate seat costs by team; allocate credit consumption by
      sourcing campaign or integration via tags and lists.
  - name: Optimization
    description: >-
      Use bulk enrichment endpoints (up to 10 records per call) for the
      best per-record price; cache enrichments to avoid double-paying;
      audit unused seats monthly.
  - name: Accountability
    description: >-
      Designate Sales Operations / Marketing Ops as contract owner;
      review credit consumption monthly and right-size at renewal.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com