specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Apollo.io
providerId: apollo-io
created: '2026-05-08'
modified: '2026-08-13'
generated: '2026-08-13'
method: probed
source: https://www.apollo.io/pricing
source_detail: >-
  Prices read from the schema.org Product/Offer JSON-LD block embedded in the pricing page HTML —
  the page's visible tier cards are client-rendered and carry no prices in the served markup, so the
  JSON-LD is the only machine-readable pricing Apollo publishes. Credit and API-access facts come
  from https://docs.apollo.io/docs/api-pricing and https://docs.apollo.io/reference/rate-limits.
sources:
  - https://www.apollo.io/pricing
  - https://docs.apollo.io/docs/api-pricing
  - https://docs.apollo.io/reference/rate-limits
reconciled: true
tags:
  - Sales Intelligence
  - Prospecting
  - B2B Data
  - Plans
description: >-
  Apollo sells per-seat monthly subscriptions with a free forever tier, and meters data access
  separately in credits. The pricing page's structured data publishes four offers — Free $0, Basic
  $49/month, Professional $99/month and Enterprise "Contact for pricing". API access is gated: the
  Free tier has hard request caps and no credits to spend, and Apollo's own Enterprise copy names
  API access as an Enterprise feature.
notes: >-
  PLAN-NAME DRIFT IS REAL HERE. The pricing page's JSON-LD says Free / Basic / Professional /
  Enterprise, the marketing copy on the same page calls the free tier "Starter" and refers to
  "Unlimited plans", and the API rate-limit reference names its columns Free / Basic / Professional
  / Organization. All three are current Apollo surfaces. The tiers below use the JSON-LD names and
  cross-reference the rate-limit column each maps to. Legacy plans exist and differ; Apollo directs
  customers to Settings > Billing and credits > About credits for their own numbers.
plan_count: 4
plans:
  - id: apollo-io-free
    name: Free
    aka: [Starter]
    type: free
    rate_limit_tier: Free
    description: >-
      Free forever tier. API requests are capped at 50/minute, 200/hour and 600/day with no
      unlimited windows, and enrichment on a free account registered to a personal email address is
      blocked outright.
    entries:
      - {label: Free, name: apollo_free, type: flat, metric: account, timeFrame: monthly, unit: 1,
         price: '0', currency: USD, userMultiplied: false}
    elements:
      - name: 50 requests/minute, 200/hour, 600/day on every endpoint
      - name: Bulk enrichment limited to 20 requests/minute
      - name: Export Conversations limited to 1/minute and 20/hour
      - name: Free accounts on a personal email address cannot search or enrich people or companies
  - id: apollo-io-basic
    name: Basic
    type: per-seat
    rate_limit_tier: Basic
    description: >-
      Entry paid tier. Lifts enrichment to 1,000 requests/minute with no hourly or daily ceiling,
      and search to 6,000/hour and 50,000/day.
    entries:
      - {label: Per Seat / Month, name: apollo_basic_seat, type: flat, metric: seats,
         timeFrame: monthly, unit: 1, price: '49', currency: USD, userMultiplied: true,
         billingDuration: P1M}
    elements:
      - name: 200 requests/minute, 400/hour, 2,000/day default
      - name: Enrichment 1,000/minute with no hourly or daily limit
      - name: Search 200/minute, 6,000/hour, 50,000/day
  - id: apollo-io-professional
    name: Professional
    type: per-seat
    rate_limit_tier: Professional
    description: >-
      Adds advanced sales automation, engagement tracking and AI-driven insights. API limits match
      Basic on every published window.
    entries:
      - {label: Per Seat / Month, name: apollo_pro_seat, type: flat, metric: seats,
         timeFrame: monthly, unit: 1, price: '99', currency: USD, userMultiplied: true,
         billingDuration: P1M}
  - id: apollo-io-enterprise
    name: Enterprise
    aka: [Organization]
    type: contact-sales
    rate_limit_tier: Organization
    description: >-
      Custom platform tier with dedicated support and advanced analytics; Apollo's own offer
      description names API access as an Enterprise feature. Raises the default hourly cap to 600
      and the daily cap to 6,000.
    entries:
      - {label: Contact for pricing, name: apollo_enterprise, type: quote, metric: seats,
         timeFrame: monthly, unit: 1, price: 'contact-sales', currency: USD, userMultiplied: true}
metering:
  unit: credits
  independent_of_rate_limits: true
  fair_use: >-
    Unlimited plans are governed by a fair-use policy: 10,000 credits per account per month for
    non-paying accounts, or the lesser of (amount paid / $0.025) or 1,000,000 credits per account
    per year for paying accounts.
  free_endpoints: >-
    Every endpoint that creates, updates, lists or manages records consumes 0 credits — the whole
    CRM, sequence, task, call, list, field and usage surface.
  charged_endpoints:
    - {operation: people-enrichment, cost: '1-9 credits per person', detail: '1 credit for demographics/email, +8 if a mobile phone is returned; waterfall enrichment can push email to 20+ and phone to 45+ depending on vendor configuration'}
    - {operation: bulk-people-enrichment, cost: '1-9 credits per person', detail: 'same logic, up to 10 people per request'}
    - {operation: organization-enrichment, cost: '1 credit per organization'}
    - {operation: bulk-organization-enrichment, cost: '1 credit per organization'}
    - {operation: organization-search, cost: '1 credit per page', detail: 'up to 100 results per page'}
    - {operation: organization-jobs-postings, cost: '1 credit per page', detail: 'up to 10,000 results per page'}
    - {operation: news_articles_search, cost: '1 credit per page', detail: 'up to 25 results per page'}
    - {operation: 'get_organizations{id}', cost: '1 credit per company'}
    - {operation: 'get_people{id}', cost: '1 credit per person'}
    - {operation: get-conversations-info, cost: '1 credit per conversation with AI insights, else 0'}
    - {operation: export-conversations, cost: '1 credit per conversation with AI insights, else 0'}
  telemetry:
    - {operation: post_apiusage, path: 'POST /usage_stats/api_usage_stats', purpose: per-endpoint usage and rate limits}
    - {operation: view-credit-usage-stats, path: 'POST /usage_stats/credit_usage_stats', purpose: remaining credit balance}
  mcp_cost: There is no additional cost to connect Apollo MCP; plan, permissions and credits still apply.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com