specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: AppLovin
providerId: applovin
generated: '2026-08-13'
method: searched
source: https://www.applovin.com/
created: '2026-05-22'
modified: '2026-08-13'
tags:
- Advertising
- Mobile
- AdTech
- App Monetization
- Mediation
- User Acquisition
- Marketing Technology
- Conversion Tracking
description: >-
  AppLovin publishes no API plans, no pricing page and no API tiers. This file previously
  carried a scaffold "Free / 1,000 requests per month / 10 rpm" tier that AppLovin has
  never published; it has been removed. What follows is the honest measurement.
plan_count: 0
plans: []
pricing_model:
  type: media-spend
  api_pricing: none
  description: >-
    AppLovin does not sell API access. It is an advertising marketplace: advertisers pay
    for media (campaign spend through AppDiscovery / Axon) and publishers earn a revenue
    share on mediated impressions (MAX). The APIs are account management and reporting
    tooling that ships with the advertising relationship at no separate charge, so there is
    no API price, no quota to buy, and no upgrade path. The rate limits in
    rate-limits/applovin-rate-limits.yml are flat per-account limits, not tier limits —
    there is no higher tier to move to.
  api_access_requires: An AppLovin advertiser or publisher account, self-serve at https://dash.applovin.com
evidence:
- url: https://www.applovin.com/pricing
  status: 200
  note: >-
    Redirects to https://www.applovin.com/en — there is no pricing page. The 200 is the
    marketing site's catch-all, not a plans document.
- url: https://www.applovin.com/
  status: 200
  note: No pricing or plans navigation item anywhere on the marketing site.
- url: https://support.applovin.com/sitemap.xml
  status: 200
  note: >-
    Full documentation sitemap contains no pricing, plans, quota, or billing-tier page for
    any API product.
notes:
- An honest zero. Recording plan_count 0 with a reason is the measurement; omitting the file would read as "not checked".
- Enterprise / managed-service terms (Wurl, Adjust, direct DSP deals) are negotiated with sales and are not published.
references:
- name: AppLovin
  url: https://www.applovin.com/
- name: AppLovin dashboard signup
  url: https://dash.applovin.com/