generated: '2026-08-13'
method: searched
source: https://www.appsflyer.com/pricing/
docs: https://www.appsflyer.com/pricing/
currency: USD
billing_unit: conversion
billing_unit_definition: 'AppsFlyer bills on conversions, defined on the pricing page as "a successful
  app install or user action that your efforts drove and that you measured with AppsFlyer." Pricing is
  therefore volume-based on measured conversions, not on API calls or seats.'
plan_count: 3
plans:
- name: Zero
  price: 0
  price_display: Free
  currency: USD
  billing_period: annual
  self_serve: true
  included_quota:
    conversions: 12000
    window: first 12 months from signup
    note: Part of the one-time Welcome Package granted at signup.
  overage: null
  limits:
    intended_use: Apps running owned-media activity only; the page states it is not suited to paid campaigns.
  includes:
  - Core marketing analytics
  - Deep linking basics
  - 30-day trial of select premium add-ons
- name: Growth
  price: null
  price_display: '$0.07 each'
  currency: USD
  billing_period: pay-as-you-go
  self_serve: true
  marketed_as: Most popular
  included_quota:
    conversions: 12000
    window: first 12 months from signup
    note: Welcome Package; metered pricing begins once the free conversions are consumed.
  overage:
    unit: conversion
    price: 0.07
    currency: USD
    note: Published verbatim as "$0.07 each" for conversions beyond the Welcome Package.
  includes:
  - Basic mobile attribution
  - Core analytics
  - Deep linking
  - 30-day trial of select premium add-ons
- name: Enterprise
  price: null
  price_display: Custom pricing
  currency: USD
  billing_period: contract
  self_serve: false
  sales_gated: true
  cta: Request a demo
  included_quota: null
  overage: null
  includes:
  - Cross-channel attribution
  - Fraud protection (Protect360)
  - Advanced AI insights
  - Audience segmentation
  - Incrementality testing
welcome_package:
  conversions: 12000
  window: 12 months from signup
  trial_days: 30
  trial_addons:
  - Raw Data API Access
  - API Analytics Suite
  - Custom Dashboards
  note: The Welcome Package is granted once per account at signup and is what makes API access available
    on the free and self-serve tiers.
api_access_notes:
- 'Raw Data API Access is an explicitly named premium add-on, not a baseline entitlement: the Pull API
  surface is gated behind it after the 30-day trial.'
- Several OneLink API operations are tagged "Premium" in AppsFlyer's own published OpenAPI (for example
  operationId get-onelink-v2-link-quota and onelink-v2-create-link carry a "Premium" badge in the operation
  description), which is a per-operation entitlement gate rather than a per-plan one.
- No per-add-on prices are published; add-on pricing requires a sales conversation.
machine_readable_pricing: false
note: AppsFlyer publishes named, priced self-serve tiers and a single unit price ($0.07 per conversion),
  which is more than most enterprise martech vendors disclose, but the Enterprise tier and every premium
  add-on remain quote-only. There is no machine-readable pricing or catalog endpoint.