generated: '2026-08-13'
method: searched
source: https://apstal.com/pricing
currency: USD
billing_periods: [monthly, yearly]
yearly_discount: 20%
plan_count: 3
note: >-
  The pricing page shows three purchasable cards (Basic / Premium / Max) and a separate
  side-by-side comparison table whose columns are labelled Free / Premium / Enterprise. The two
  namings are the provider's own and are recorded as published rather than reconciled. Payments
  are taken by Paddle as merchant of record (Shopify Billing API for the Shopify app).
plans:
- name: Basic
  comparison_column: Free
  price: 0
  currency: USD
  period: month
  cta: Start Free
  credit_card_required: false
  summary: AI agent, replays, and funnels. Genuinely free.
  limits:
    events_per_month: 100000
    websites: 1
    ai_chat_queries_per_day: 50
    mcp_daily_credits: 50
    max_projects: 1
    session_replay: true
    replay_retention: 42 hours
    heatmaps: false
    data_retention: 6 months
    support: Community & email
- name: Premium
  comparison_column: Premium
  price: 48
  currency: USD
  period: month
  summary: See heatmaps, hear voice AI, find what frustrates users.
  limits:
    events_per_month: 450000
    websites: 5
    ai_chat_queries_per_day: 500
    mcp_daily_credits: 500
    max_projects: multiple
    session_replay: true
    replay_retention: 30 days
    heatmaps: true
    data_retention: 12 months
    support: Priority (24h)
- name: Max
  comparison_column: Enterprise
  price: 90
  list_price: 150
  currency: USD
  period: month
  summary: Revenue tracking, BYOK, and AI that lifts conversions.
  limits:
    events_per_month: 450000-10000000
    websites: 20+
    ai_chat_queries_per_day: 5000
    mcp_daily_credits: 5000
    max_projects: unlimited
    session_replay: true
    replay_retention: 30 days
    heatmaps: true
    data_retention: custom
    support: Priority direct
  features_exclusive:
  - Extension personas
  - Demographics prediction
  - 3D visitor globe
  - Revenue detectors (Shopify / WooCommerce / GTM)
  - Bring Your Own API Key (BYOK)
  note: >-
    /docs/mcp states Enterprise users bypass credit limits entirely; the pricing comparison table
    lists 5,000 AI chat queries per day for the same column.
metering:
  unit: event
  ai_unit: AI credit
  ai_note: >-
    Each get_analytics / query_analytics call costs 1 AI credit, drawn from the same daily budget
    as dashboard AI chat. Tool responses carry a `creditsRemaining` field.
  source: https://apstal.com/docs/mcp
overage:
  published: false
  note: No overage pricing is published; the comparison table shows caps, not per-unit overage rates.
api_access:
  note: >-
    The MCP server and REST endpoints are available on every plan including the free tier - MCP
    is metered by the same AI credit budget rather than gated behind a paid tier.