aid: aura-finance
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/aura-finance.png
name: Aura Finance
description: Aura Finance is an employer-sponsored financial wellness platform that blends
  behavioral psychology with money management to help employees reach financial stability
  and peace of mind. The San Francisco fintech — a Techstars Economic Mobility 2023 company
  and an SEC-registered investment adviser (CRD 318940) — delivers goal-based automated
  investing, one-on-one financial coaching over chat, budgeting and saving tools, financial-literacy
  workshops, mindfulness exercises to reduce money stress, and a money-personality quiz,
  offered through a B2B2C model to organizations and their workforces. The company publishes
  no public developer program, API, or SDKs; its member application lives at web.aurafi.io.
url: https://raw.githubusercontent.com/api-evangelist/aura-finance/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Financial Services
- Financial Wellness
- Fintech
- Investing
- Employee Benefits
- Personal Finance
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/aura-finance-domain-security.yml
- type: Website
  url: https://aurafinance.io/
- type: SignUp
  url: https://web.aurafi.io/register
- type: Login
  url: https://web.aurafi.io/login
- type: TermsOfService
  url: https://www.iubenda.com/terms-and-conditions/81561130
- type: PrivacyPolicy
  url: https://www.iubenda.com/privacy-policy/81561130
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence