specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Autoura
providerId: autoura
generated: '2026-09-13'
method: searched
source: https://www.autoura.com/pricing
created: '2026-05-04'
modified: '2026-09-13'
supersedes:
  method: generated
  modified: '2026-05-04'
  note: >-
    The previous file was a bulk-sweep scaffold with invented Free/Professional/
    Enterprise tiers and placeholder quotas. It has been replaced wholesale with the
    three tiers Autoura actually publishes, at the prices it actually charges.
tags: [Tourism, Tours, Travel, Destinations, Experiences, Digital Tourism, Pricing]
description: >-
  Autoura's published plans. Note what these tiers are priced on -- they are a
  platform subscription metered in CONTENT OBJECTS (characters, visits, routes,
  MoveMe audio generations) and new consumer profiles, not in API calls. API access
  is a line item included on every tier rather than a thing you buy volume of.
plan_count: 3
currency: USD
currencies_offered: [USD]
billing_periods: [monthly, annual]
annual_discount: '2 months free (annual is priced at 10x the monthly rate)'
merchant_of_record: Creem.io
tax_note: >-
  "We generally use Creem.io as our payment provider and Merchant of Record. Sales
  tax may be added (by them) depending upon where you are in the world."
self_serve: true
enterprise_contact_only: false
plans:
  - id: autoura-starter
    name: Starter
    type: paid
    tagline: Learn how it works without fully committing
    positioning: '"Our starter plan is your chance to explore AI tour operating"'
    price_monthly: '30 USD / month'
    price_annual: '300 USD / year'
    billing_note: Billed monthly, or billed annually
    entries:
      - {label: Characters, name: characters, type: quota, metric: characters, limit: 3, timeFrame: account, note: 'custom AI tour guide characters, in addition to the 25+ standard cast'}
      - {label: New profiles, name: new_profiles, type: quota, metric: profiles, limit: 150, timeFrame: month, note: 'consumer usage cap; raise it by supplying your own OpenAI and ElevenLabs API keys'}
      - {label: PlanMyVisit visits, name: visits, type: quota, metric: visits, limit: 2, timeFrame: account}
      - {label: MoveMe audio, name: moveme_generations, type: quota, metric: generations, limit: 10, timeFrame: month}
      - {label: Routes, name: routes, type: quota, metric: routes, limit: 0, timeFrame: account, note: 'sequential audio tours are not included on Starter'}
    elements:
      - {name: Core Autoura platform}
      - {name: API access}
      - {name: Autoura Experience API}
  - id: autoura-scale
    name: Scale
    type: paid
    tagline: Now you can call yourself a smart tour operator!
    price_monthly: '125 USD / month'
    price_annual: '1250 USD / year'
    billing_note: Billed monthly, or billed annually
    entries:
      - {label: Characters, name: characters, type: quota, metric: characters, limit: 8, timeFrame: account, note: 'go higher with your own ElevenLabs API key'}
      - {label: New profiles, name: new_profiles, type: quota, metric: profiles, limit: 150, timeFrame: month, note: 'go higher with your own OpenAI and ElevenLabs API keys'}
      - {label: PlanMyVisit visits, name: visits, type: quota, metric: visits, limit: 10, timeFrame: account}
      - {label: Routes, name: routes, type: quota, metric: routes, limit: 10, timeFrame: account}
      - {label: MoveMe audio, name: moveme_generations, type: quota, metric: generations, limit: 50, timeFrame: month, note: 'go higher with your own OpenAI and ElevenLabs API keys'}
    elements:
      - {name: Core Autoura platform}
      - {name: API access}
      - {name: Own branding shown to customers}
      - {name: AI Avatar integration (via Anam)}
      - {name: Sequential audio tours}
      - {name: Autoura Experience API}
  - id: autoura-enterprise
    name: Enterprise
    type: paid
    tagline: 'Already a large tour operator? Transition to AI with Autoura'
    price_monthly: '250 USD / month'
    price_annual: '2500 USD / year'
    billing_note: Billed quarterly on the monthly rate, or billed annually
    entries:
      - {label: Characters, name: characters, type: quota, metric: characters, limit: -1, timeFrame: account, note: 'go higher with your own ElevenLabs API key'}
      - {label: New profiles, name: new_profiles, type: quota, metric: profiles, limit: 150, timeFrame: month, note: 'go higher with your own OpenAI and ElevenLabs API keys'}
      - {label: PlanMyVisit visits, name: visits, type: quota, metric: visits, limit: 25, timeFrame: account}
      - {label: Routes, name: routes, type: quota, metric: routes, limit: 50, timeFrame: account}
      - {label: MoveMe audio, name: moveme_generations, type: quota, metric: generations, limit: 100, timeFrame: month, note: 'go higher with your own OpenAI and ElevenLabs API keys'}
    elements:
      - {name: Core Autoura platform}
      - {name: API access}
      - {name: Own branding shown to customers}
      - {name: Whitelabel Autoura Connect app}
      - {name: AI Avatar integration (via Anam)}
      - {name: Sequential audio tours}
      - {name: Branded MoveMe audio}
      - {name: Autoura Experience API}
other_pricing:
  - {item: Route, price: '300 USD', alt_price: '300 GBP', note: 'a one-off route price published alongside the plans'}
roadmap_items:
  - {item: Personalised audio, status: 'Coming soon', tiers: [Starter, Scale, Enterprise], note: 'e.g. include booking details and preferences in generated audio'}
notes:
  - >-
    Autoura's stated reason for the profile cap is worth recording verbatim: "We
    don't want to introduce metered usage but we must have some kind of limit". The
    escape hatch on almost every ceiling is to bring your own OpenAI / ElevenLabs key,
    which moves the marginal AI cost onto the customer rather than charging for it.
  - >-
    Cancellation is self-serve through Creem.io sign-in, or by emailing
    brands@autoura.com. Changing account level must be handled by Autoura.
    Upgrading must be done by a brand owner (a human) with a credit card; the
    published agent skill states an agent cannot do it.
  - 'Failure to pay results in account restriction.'
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com