aid: backstory
name: Backstory
description: >-
  Backstory (formerly People.ai, rebranded April 2026) is an AI revenue
  intelligence platform for sales leaders, CROs, and revenue teams. It
  automatically captures customer interactions across email, meetings, calls,
  chat, and CRM records, maps that activity to open deals, and reconstructs
  what is actually happening inside a deal or account — flagging which deals
  are losing momentum, where decision-makers are missing, whether a forecast is
  defensible, and the recommended next step. It integrates with Salesforce,
  Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, and Slack without
  requiring reps to change their workflow. Backstory is backed by ICONIQ
  Capital, Andreessen Horowitz, and Lightspeed Venture Partners. It publishes
  no public developer API today (the product API is enterprise/partner gated),
  though it has stated an "open APIs and MCP" vision for agent workflows.
url: https://raw.githubusercontent.com/api-evangelist/backstory/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- iconiq-capital
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
image: https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc218831a2d8ce7c69e9da_ab2eb85cd7fb357375e2a489f3bb519f_Backstory_OG.jpg
tags:
- Company
- Ai
- Revenue Intelligence
- Sales
- CRM
- Sales Analytics
- Forecasting
- Revenue Operations
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.backstory.ai/
- type: Blog
  url: https://www.backstory.ai/newsroom
- type: Login
  url: https://app.people.ai/login/
- type: PrivacyPolicy
  url: https://www.backstory.ai/privacy
- type: Support
  url: mailto:support@backstory.ai
- type: TrustCenter
  url: https://www.backstory.ai/platform/trust-security
- type: Compliance
  url: https://www.backstory.ai/platform/trust-security
- type: LLMsTxt
  url: llms/backstory-llms.txt
- type: DomainSecurity
  url: security/backstory-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence