generated: '2026-08-13'
method: derived
source: plans/badger-maps-plans-pricing.yml
specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Badger Maps
providerId: badger-maps
created: '2026-07-04'
modified: '2026-07-04'
reconciled: false
tags:
- Field Sales
- Route Planning
- CRM
- Sales Enablement
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Badger Maps spend. Badger Maps is a per-user SaaS subscription:
  cost is driven primarily by the number of seats on the Business or Enterprise
  plan (billed monthly or annually per user), plus any add-on products (Align,
  Lead Routing, Insights, Scoreboard) which are billed separately per user, per
  rep, or per territory. API/Developer Key access is included in the seat price
  with no separate per-call charge; the only API-side constraint is a
  25,000-request-per-day-per-team quota, so API cost is effectively fixed within
  the subscription rather than usage-metered. The dominant lever for spend is
  seat count and add-on adoption, not API traffic.
notes: >-
  Per-user rates captured 2026-07-04 from the public pricing page and not
  reconciled against a signed order form. Annual commitments lower the effective
  per-user monthly rate; add-ons carry seat/territory minimums with volume
  discounts. Verify current pricing during reconciliation.
sources:
- https://www.badgermapping.com/pricing/
- https://www.badgermapping.com/features/
- https://badgerupdatedapi.docs.apiary.io/
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Badger Maps
serviceCategory: Field Sales and Route Planning Software
billingModel:
  pricingCategory: Subscription-Based
  billingFrequency: Monthly or Annual
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: Badger Maps
  ServiceCategory: Field Sales and Route Planning Software
  ProviderName: Badger Maps
  PublisherName: Badger Maps
  InvoiceIssuerName: Badger Maps
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription-Based
meters:
- name: seats
  description: Number of user seats on the Business or Enterprise plan, billed per user per month.
  unit: seats
  aggregation: sum
  dimensions:
  - account
  - plan
  - team
- name: addon_seats
  description: Seats/reps/users on add-on products (Lead Routing, Insights, Scoreboard), billed per user or per rep.
  unit: seats
  aggregation: sum
  dimensions:
  - account
  - addon
- name: territories
  description: Territories on the Badger Align add-on, billed per territory per month.
  unit: territories
  aggregation: sum
  dimensions:
  - account
  - addon
- name: api_requests
  description: API requests against the daily 25k-per-team quota; included in the seat price with no per-call charge.
  unit: requests
  aggregation: sum
  dimensions:
  - team
principles:
- name: Visibility
  description: Track active seat count per plan and per add-on; monitor daily API request volume against the 25k/day/team cap.
- name: Allocation
  description: Map seats and add-on subscriptions to teams/territories so subscription cost lands on the right cost center.
- name: Optimization
  description: Right-size seat count to active reps, choose annual billing for the lower per-user rate, and adopt add-ons only where they earn their keep; consolidate integrations to stay inside the included daily API quota.
- name: Accountability
  description: Assign an owner per team subscription and review seat/add-on counts each renewal against actual field-rep headcount.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com