name: Basis FinOps
description: Financial operations guidance for managing costs when using the Basis programmatic advertising platform and Enterprise API. Basis uses a technology fee model based on percentage of media spend rather than a traditional per-call API pricing model.
url: https://basis.com/technology/enterprise-api
created: '2026-06-13'
modified: '2026-06-13'
costModel:
  type: percentage-of-spend
  description: Basis charges a technology fee as a percentage of gross media spend processed through the DSP, plus separate SaaS platform fees for workflow components. No per-API-call charges are publicly documented.
  notes:
    - Technology fees are a percentage of gross media spend (industry range 5-15% for platforms at this tier)
    - SaaS platform fees are separate from per-impression technology fees
    - Exact percentages are not publicly disclosed and are negotiated directly with Basis sales
    - No mandatory minimum spend requirement (as reported by practitioners)
    - Annual contracts are typically required for full platform access
costDrivers:
  - name: Programmatic Media Spend
    description: Primary cost driver. The technology fee applied to all programmatic media spend processed through the Basis DSP.
    type: percentage-of-spend
    visibility: negotiated
  - name: Platform SaaS Fee
    description: Separate subscription fee for the Basis workflow automation, campaign management, and reporting platform.
    type: subscription
    visibility: negotiated
  - name: Onboarding and Implementation
    description: Additional costs for implementation services and custom onboarding support.
    type: one-time
    visibility: negotiated
costOptimization:
  - strategy: Negotiate volume discounts
    description: Larger agencies with higher media spend can negotiate lower technology fee percentages. The platform is positioned as competitive vs. The Trade Desk and DV360 on pricing.
  - strategy: No minimum spend requirement
    description: Unlike some competing DSPs (The Trade Desk $100K+/month, DV360 $50K/month), Basis reportedly has no mandatory minimum spend, reducing risk for smaller budgets.
  - strategy: Consolidate media buying
    description: Basis's omnichannel platform consolidates programmatic, search, social, CTV, and direct buys in one system, potentially reducing operational overhead and separate platform fees.
  - strategy: Use API automation
    description: The Enterprise API enables workflow automation that can reduce manual campaign management time and associated labor costs. Forrester analysis reports 43% reduction in time for media operations.
contact: https://basis.com/connect
notes:
  - Pricing is custom and must be obtained by contacting Basis sales directly
  - No self-serve tiers or published pricing on basis.com
  - Contact basis.com/connect to request a demo and pricing discussion