aid: beautypie
name: Beauty Pie
description: >-
  Beauty Pie is a London-based direct-to-consumer beauty and skincare membership
  club founded by Marcia Kilgore in 2016. Members pay an annual fee to buy
  luxury-quality skincare, makeup, fragrance, haircare, and wellness supplements
  at factory-adjacent prices, bypassing traditional retail markups. The company
  sells online (and via a small retail/wholesale footprint) and is backed by
  Balderton Capital, Index Ventures, Insight Partners, and General Catalyst. Its
  digital storefront runs on Shopify: customer authentication is handled by
  Shopify Customer Account OAuth2/OIDC, and the store exposes a live Shopify
  Storefront MCP server (Universal Commerce Protocol) at /api/mcp for agent-driven
  catalog search, cart, and product lookup. Beauty Pie does not publish an open,
  general-purpose developer API; its programmable surfaces are the platform-provided
  storefront MCP and customer-account authentication endpoints.
url: https://raw.githubusercontent.com/api-evangelist/beautypie/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://cdn.shopify.com/s/files/1/0732/6475/8967/files/beauty_pie_7fab5e86-48c8-4083-81b5-deacc00fe2d7.jpg?v=1782305542
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Beauty
- Skincare
- Cosmetics
- Ecommerce
- Direct-to-Consumer
- Membership
- Retail
- Shopify
- Storefront MCP
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.beautypie.com/
- type: Blog
  url: https://www.beautypie.com/blogs/news
- type: Support
  url: https://www.beautypie.com/pages/contact
- type: Login
  url: https://www.beautypie.com/account/login
- type: PrivacyPolicy
  url: https://www.beautypie.com/policies/privacy-policy
- type: TermsOfService
  url: https://www.beautypie.com/policies/terms-of-service
- type: MCPServer
  name: Beauty Pie Storefront MCP
  url: mcp/beautypie-mcp.yml
- type: Authentication
  url: authentication/beautypie-authentication.yml
- type: OAuthScopes
  url: scopes/beautypie-scopes.yml
- type: WellKnown
  url: well-known/beautypie-well-known.yml
- type: DomainSecurity
  url: security/beautypie-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence