aid: because
name: Because
description: >-
  Because (Because Market) is a direct-to-consumer retail brand selling bladder
  protection, incontinence products, skincare, supplements and other everyday
  health essentials for older adults, trusted by over one million customers and
  also distributed through Walmart, CVS, Amazon and Target. The storefront runs on
  Shopify at becausemarket.com and exposes a modern agentic-commerce surface: a
  published llms.txt / agents.md, a Universal Commerce Protocol (UCP) merchant
  profile at /.well-known/ucp, a hosted MCP shopping endpoint, and Shopify Customer
  Account OIDC. Surfaced as an Index Ventures portfolio company and profiled by the
  API Evangelist enrichment pipeline. It has no separately published first-party
  developer API; agents transact via the UCP shopping service with human approval
  required at payment.
url: https://raw.githubusercontent.com/api-evangelist/because/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://becausemarket.com/cdn/shop/files/logo_0dbfcfd7-0598-4066-b687-a768edfab4ca.webp?crop=center&height=1200&v=1669043821&width=1200
x-type: company
x-source: vc-portfolio
x-backed-by:
- index-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Retail
- E-commerce
- Health
- Incontinence
- Senior Care
- Agentic Commerce
- Shopify
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://becausemarket.com
- type: Blog
  url: https://becausemarket.com/blogs/news
- type: Support
  url: https://becausemarket.com/pages/contact-us
- type: HelpCenter
  url: https://becausemarket.com/pages/faq
- type: PrivacyPolicy
  url: https://becausemarket.com/policies/privacy-policy
- type: TermsOfService
  url: https://becausemarket.com/policies/terms-of-service
- type: SignUp
  url: https://becausemarket.com/account/register
- type: Login
  url: https://becausemarket.com/account/login
- type: MCPServer
  name: Because UCP shopping MCP
  url: mcp/because-mcp.yml
- type: LLMsTxt
  url: llms/because-llms.txt
- type: AgentSkill
  name: Because agent instructions (UCP commerce)
  url: skills/_index.yml
- type: WellKnown
  url: well-known/because-well-known.yml
- type: Authentication
  url: authentication/because-authentication.yml
- type: OAuthScopes
  url: scopes/because-scopes.yml
- type: Conformance
  url: conformance/because-conformance.yml
- type: DomainSecurity
  url: security/because-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence